Research On The Innovation Of Xiake Island's Discourse System On The Official Account Of Party Media Wechat

Way of the spread of the Internet age,information as well as the audience receive access to information habits have been changed under the background of new media,WeChat with strong social and media properties in public life circle occupies the important position under the background of media convergence,the diversification of discourse user time fragmentation media ecological integration product humanization poses challenges to the discourse system of communist party,which makes the mainstream media have moved into new media platform,practice the full path of transformation and upgrading of People's Daily WeChat matrix of xiake island is the success of the transformation and upgrading of traditional party.Media model based on the xiake island WeChat public account is the research object.By using Vandyk's theory of news discourse analysis,this paper analyzes the content pushed by xiake island from the aspects of text and context,including vocabulaty selection,syntax used as well as the style of news discourse and rhetoric xiake island WeChat public,make full use of mew media platform,analyze the audience reading habit,folk discourse way to interpret the current politics mews,formed a personalized discourse system,has many loyal users,develop the function of public opinion to guide the mainstream media,to improve the mews public opinion has good results,four power transmission to other party WeChat significance of reference to the number of public discourse system innovation.