Research On The Alienation Phenomenon Of Network Communication From The Perspective Of Marx's Communication Theory

Since the 20 th century,Internet technology has gradually entered human society,and while new technologies have developed rapidly,people's traditional ways of communication have changed.Marx's communication theory is the main content of historical materialism.The connotation of network communication is consistent with the goal of Marx's communication theory on the free and comprehensive development of people.Network communication is the interpretation and representation of modern people's pursuit of liberation and individual liberation.Network communication is a new way of socializing,bridging the shortcomings and deficiencies of traditional communication,breaking the restrictions of time and space,and making people's socialization more convenient and efficient.This article is based on the discussion of Marx's communication theory,taking the popular social software "We Chat software" as an example to explore the performance of its alienation,such as indulging in virtual communication,potential consumption behavior,"Buddha" phenomenon,and analyzing the tendency of We Chat communication alienation.How to use Marx's communication theory to dialectically view the alienation of contemporary network communication is the focus and difficulty of this article.Finally,starting from Marx's communication theory,exploring the causes of communication alienation in the digital age,analyzing the relationship between modern network technology and capital,overcoming the negative effects of network communication alienation,creating a green and healthy network communication environment,reasonably grasping realistic interpersonal communication,and more Promote the free and comprehensive development of people.