Research On Public Opinion Governance In Network Mass Events

At present,with the further development of the Internet,the network has been embedded in all fields of life,and social production has undergone significant changes.The diversification of interest demands brought about by social transformation and the enhancement of awareness of rights and the emergence of crisis awareness have led to the accumulation of public opinion which leads to the frequent occurrence of cyber mass incidents.In turn,the mass incidents of cybercriminals can provide com,on people with public opinion with a "carnival Platform".In the process of fermenting mass incidents on the Internet,the outbreak of public opinions can,on the one hand,promptly get attention and be resolved,but on the other hand,some negative social problems are inevitably produced with negative impacts,which reflect to some extent Some problems still exist in our opinion communication and public opinion digestion.Therefore,it is necessary to govern public opinion in the mass incidents of the network.This paper focuses on the public opinion governance in the mass incidents of cyberspace,selects the typical case of "Shandong issue vaccine event" in the case of cyber mass incidents to make case clues,comprehensively analyzes the public opinion governance and social impact caused by Shandong vaccine episode,It points out the dilemmas in the current public opinion governance of mass incidents in the network,mainly in the context of the popularization of social public opinion,the public opinion governance in the mass incidents of the network,the government problems and the diversification trend of Internet users.At the same time,it analyzes the government.social forces and individual netizens in depth.Finally,it puts forward that the government,as the main body to get through communication channels and resolve contradictions,not only needs to improve the mechanism of system of information disclosure and network laws and regulations,From the micro level,it is necessary to promote the individual quality of netizens,strengthen the communication and coordination ability to govern the mass incidents in the network and establish the management norms of cyberspace,and actively guide and clear public opinions in cyber mass incidents so as to promote the Internet age Brought about the political,economic and social development.