Visual Image Design And Research Of Tourism Brand In Rizhao City

With the development of our material and cultural life,the pressure of life and work is gradually increasing.It is necessary to release the pressure of rest,which makes tourism become the fashion now.Tourism industry's industrial status and economic benefits are becoming stronger and stronger,which not only promotes the high-quality development of urban economy,but also drives the employment rate,and the promotion of culture and environment is also increasingly apparent.We are impressed by the impact and scope of the outbreak in early 2020.The cultural and tourism industry is also in dire straits.The number of tourists is greatly reduced,and many tourist cities are forced to enter a dormant period.The development of tourism cities is facing great opportunities and challenges,which provides opportunities for tourism cities to improve themselves.This article mainly takes the visual image of Rizhao tourism brand as the research object,and analyzes the process and method of tourism brand visual image design based on the theoretical premise of briefly describing the urban tourism concept and brand visual image.Investigate and analyze the current situation of Rizhao's tourism brand image,and find out the problems in the design of Rizhao's tourism brand image.Through field inspections and questionnaires,a large number of investigations and studies were conducted in the early stage,combining theory with practice,repositioning the Rizhao tourism brand image design,and combining Rizhao's local regional cultural characteristics,integrating Rizhao landmark buildings into Rizhao In the tourism image design,Rizhao tourism products are innovatively designed through design practice to make them more cultural and interesting.