Research On The IP Development Model Of Chinese Film And Television Animation In The Internet Context

In 2020,sharing economy and experiential consumption have become new terms for economic development,and IP has become the hottest topic of the moment.At the same time,the animation industry is quietly undergoing changes under this general trend,and China’s animation industry is also facing a new challenge.Chinese animation has gone through ups and downs,and whether it can make use of the IP boom to achieve "curving overtaking" and create new brilliance is a rare opportunity for the Chinese animation industry.In the pan-entertainment ecosystem with IP as the core,animation creators not only need to master basic IP creation skills,but also have a deeper understanding of the business process of IP development,IP operation experience,and the basic process of IP authorization.To understanding.High-quality animation IP is not only satisfied with the visual aspect,but also should have developable commercial value.Nowadays,when consumer demand is gradually shifting from material to spiritual needs,through the combination of animated IP images and products,consumers are implanted with a "new way of consumption" to establish an emotional connection with consumers more effectively.Finding a path suitable for the commercialization of China’s animation industry requires every animation practitioner to think deeply and continuously explore.