A Study On The Phenomenon Of "Old Age" In Chinese Commercial Animation

This article has carried on the analysis and thinking of mulch angle for a universal phenomenon existed in the domestic commercial animation present "children" problem. Domestic animation in the long-term in the hearts of the people was called "synonymous with children exclusive", crudely made content boring, the picture effect of the adult, for lack of attraction. The limited scope of domestic animation is confined to the children consumer groups, market positioning narrow domestic animation industry chain led to the subsequent lack of effective development, make domestic commercial animation has been in a passive situation in the market competition.Along with the development of new media, overseas "limited animation" inflows into domestic market, foreign commercial animation shows us not only the amazing picture technology, more is an expression of his country’s entertainment spirit and cultural value to us through the animation. Animation not only belong to the children patent, he should be oriented to more age groups. When we begin to focus on the development of animation industry is trying to get out of the dilemma, the domestic commercial animation bigger share of the market has been foreign commercial animation plays, this also is for us the development of animation industry in the country, is both a challenge and for a very good learning opportunities to those already entered the animation industry of the country.Find out and solve the problem is to change the fundamental way out for current problems of domestic animation. This paper uses document analysis, comparison of domestic and foreign works and system analysis, to explore the causes of influence "children" phenomenon and some solutions and suggestions. From the domestic animation history, in the course of development of early art piece, politics on the culture intervention combined with background work to analyze the reason that the legacy of historical ideology; domestic commercial animation industry chain breaks, front end identify the animation industry chain, through the investigation of the animation business Discovery News the limitations of the audience, the theme, the industry chain is short narrow key; around the market hot topic, for many investors is with the creator of calls to improve protection of intellectual property rights legislation; finally the author’s own view as animation creation of the limitations is also hampered the key to improve the quality of animation. To find out the reasons and also in problem solving and advice, trying to try to the development of domestic commercial animation plays a certain role in promoting.