Study On The Media Use Of Animation APP Audience

The arrival of mobile Internet era has not only brought great impact to all aspects of social production and life, but also brought unlimited reverie. Animation itself has actually appeared for a long time, but it has just been a little toy of people’s spiritual entertainment. However, in recent years, China’s animation industry has been experiencing unprecedented vitality and vigor. Excellent animations have emerged in endlessly and constantly enriched people’s entertainment life. The combination of animation and mobile Internet is bound to bring a new audience experience. In fact, this experience has taken shape.With deeply survey, the spread feature of animation APP has been studied in this paper, also medium use of audience and demand of users has been studied. By questionnaire survey and interview, the demand of users and their sense of satisfaction has been deeply known. This paper has made a beneficial supplement of humane study of the use of mobile internet terminal.