| In this paper,based on the Mongolian the festival culture,from the ethnology,semiotics,psychology,design science Angle to research the multiple disciplines such as analysis,design to explore conforms to the contemporary audience aesthetic demand of Mongolian visual image of the festival.First of all,the thesis expounds the Mongolian festival visual image design content such as the research background,research purpose and meaning;Secondly,from the origin and development of the festival,the main content and cultural value description of three aspects of the Mongolian festival,sums up the visual image design to the meanings and functions of the Mongolian festival.Again,in the Spring Festival and Christmas,for example,analyzing the traditional festival of good visual image design,refining traditional festival of the visual image design method;And based on the above content and classified,clear the Mongolian festival orientation,principles and methods of the visual image design;Finally,under the guidance of theories,innovative design practices are carried out for the Nadam Fair of Mongolian,and the research method of "theory+practice" is tried to explore the development direction of visual image design for traditional festivals of ethnic minorities,so that the development situation of traditional culture can better adapt to the aesthetics of the new era,enhance the attraction of traditional festivals of ethnic minorities,and make ethnic folk culture have better vitality of inheritance.Hope that through this topic research and practice enhance the Mongolian festival cultural identity and ethnic pride,promote minority areas solidarity and unity.At the same time,it is hoped that the shaping of the visual image of the Nadam Fair can effectively enhance the popularity of the Nadam Fair,promote the development of tourism and cultural industries,and promote the economic development of Inner Mongolia. |
