Research On The Application Of Revenue Sharing Method In The Evaluation Of Film Copyright Value

The era of globalization is the era of cultural competition.Cultural competition plays an increasingly important role in the competition of comprehensive national strength.To achieve the prosperity and prosperity of the motherland,the independent revitalization of the nation and the happiness of the people,a country needs the favorable support of cultural spirit.China’s ad hoc socialist culture originated from China’s five-thousand-year civilization,united the wisdom of the people of the whole country,and is a strong spiritual pillar to inspire the people of all ethnic groups to build a great motherland and realize national rejuvenation.As the largest developing country in the world,we must carry forward the culture with Chinese characteristics,hold high the banner of culture with Chinese characteristics,and vigorously develop the cultural industry.As an important part of China’s cultural industry,the film industry has a growing market,and the performance of China’s film box office is becoming more and more outstanding.It is estimated that by 2022,China’s total box office revenue will reach US $14.2 billion.At this time node,China’s total film revenue will surpass that of the United States.Compared with the slowdown in the growth of American box office revenue,China’s film industry has a broader development prospect.With the rapid development of China’s film industry,the number of related transactions and cooperation increases.However,cultural industry related transactions are vulnerable to information asymmetry,ownership risk and other characteristics,which makes it difficult to achieve a balance between the relevant stakeholders.In addition,with the strengthening of people’s awareness of copyright,the number of copyright infringement claims increases.How to integrate film copyright Rational evaluation has become an indispensable part of the development of the film industry.Firstly,this paper summarizes the literature review of domestic and foreign scholars on the evaluation of copyright,and finds that in China,the most concerned about the evaluation method of intangible assets is the income method,and the more concerned about the evaluation of copyright value is the income method.Secondly,it analyzes the source of copyright value,mainly including non monetary value and monetary value.Non monetary value refers to the artistic value and social value of copyright.Monetary value is divided into three parts: movie box office income,derivative income and other window income.The evaluation of copyright is monetary value.In China,the development of film derivatives market is not perfect,and a unified film industry chain has not been formed yet.The subsequent period revenue only accounts for a small proportion compared with the box office,and is closely related to the box office revenue.Therefore,in combination with the current situation of China’s film market,this paper ignores the copyright revenue of films sold to video websites and TV stations after offline screening,and focuses on the research of film copyright Box office revenue source.To determine the value of copyright cannot be separated from the accurate prediction of the box office,but previous studies on the box office income focused on the influencing factors of the box office,with few studies on the box office prediction.In addition,in terms of the box office prediction indicators,including some data indicators that can only be obtained after the end of the film screening,cannot be directly applied to the evaluation of the film copyright value.Therefore,on the basis of previous scholars’ research,combined with the requirements of asset evaluation time point,this paper selects multiple quantitative indicators from four levels: Based on the cinema,film,company and audience,uses the data available before the movie is released to predict the box office,and considers the word-of-mouth effect of China’s film market,the application of Internet big data,and uses Baidu search index and Baidu media index We will work together to quantify the "work expectation degree" index,and use the director’s and actor’s historical online word-of-mouth scores to re quantify the "director’s appeal" and "actor’s appeal" indexes,so as to strive for the coverage of the evaluation indexes.In this paper,income sharing method is used to evaluate the value of copyright.Combined with China’s film box office system,it includes three parameters: income amount,income period and discount rate.By constructing a multiple linear regression model of nine variables,including screen quantity,plot type,love type,story familiarity,projection schedule,work Baidu Index,team expectation,actor appeal and director appeal,we can predict the box office of a movie,and use the box office system of our country to determine the share rate and calculate the value of the income.The income period is based on the key period of the movie is determined,and the discount rate is calculated by the risk accumulation method.Finally,the value of the copyright is obtained.Taking "flying life" as an example,the income sharing method is used to evaluate the movie copyright.The error between the evaluation result and the actual value is within 10%,and the effect is good.At the same time,this paper analyzes the sensitivity of the parameters of the income sharing method to evaluate the copyright It shows that the income has the greatest impact on the value of film copyright,while the change of discount rate and income period has little impact on the value of film copyright.Therefore,we should focus on the income parameter in the evaluation practice.Finally,in view of the research of this paper,the following suggestions are put forward: first,the evaluation of film copyright value should consider the application of internet word-of-mouth and big data.Second,the box office forecast involved in the film copyright value evaluation should adopt the data before the film is shown.Third,derivative income should also be an important factor in film copyright evaluation.