A Study On The Construction Of Cultural Landscape Symbols In Laoqiang Performances And Tourists' Place Identity

Intangible cultural heritage is a national treasure,a precious wealth of human society,and has incalculable cultural,historical,and tourism values.With the development of the society and the upgrading of the tourism industry,people’s demand for tourism is not limited to sightsing.Tourists are paying more and more attention to the pursuit of spiritual culture.Immaterial cultural landscape exactly meets tourists’ tourism needs.The integration of intangible cultural heritage and tourism is a living inheritance,enabling intangible cultural heritage to inherit and develop.Laoqiang is one of the intangible cultural heritages of Shaanxi Province,and it is not only the business card of Shaanxi,but also an important intangible cultural landscape.Laoqiang represents the image of local culture.As a representative of huayin culture in shaanxi province,laoqiang has been popular among people from the former rural performance in the fields to the present performance in the city and even on the international stage.This is mainly due to the efforts made by the government,local elites and other different parts.In order to better protect,inherit and develop the Laoqiang,different main parts such as the government and local elites reform and innovate the performance style of the Laoqiang.On the basis of inheriting the tradition,new cultural symbols are selected and selected to cater to the local imagination of tourists,and then presented to tourists and other audiences in the form of performance,so as to arouse people’s strong sense of identity to the culture and the place.However,in the above process,which symbols of the Laoqiang cultural landscape were extracted,by whom,how,and whether the constructed Laoqiang cultural landscape,tourists and other public perceptions of the Laoqiang cultural landscape symbol will cause placel identity.Previous scholars have not studied it in depth.Therefore,in order to further improve the performance of Laoqiang and promote the sustainable development of Laoqiang,it is of great theoretical andpractical significance to conduct in-depth research on it.This paper first summarizes and sorts out relevant literature and theories,and uses semiotics and place identity as the theoretical support,and uses in-depth interviews,questionnaires,and mathematical analysis as research methods.The research contents of this paper include:(1)the construction content of Laoqiang cultural landscape symbols;the Laoqiang cultural landscape symbols are extracted and the selection criteria and principles;the game relationship between the principal part of the Laoqiang cultural landscape symbols.(2)Based on the perspective of place identity,this paper studies the effect of cultural landscape symbols in Laoqiang culture,constructs a conceptual model of cultural landscape symbol perception and place identity in Laoqiang culture,and proposes a hypothesis,and then verifies the hypothesis relationship between cultural landscape symbol perception and place identity.This study draws the following conclusions:(1)the construction of Laoqiang cultural landscape symbols mainly includes language expression symbols,actor appearance symbols,body expression symbols and nonverbal sound symbols;The selection standard of the cultural landscape symbols in Laoqiang is to make the cultural symbols extracted and selected to be symbolic,local and common,and to follow the principle of combining the views of self-concept and other-concept and highlighting their characteristics.In addition,the game model of power relations with the government,local elites and tourists as the main body is established,and the relationship between the main body is analyzed.(2)The four dimensions of Laoqiang cultural landscape symbol perception are composed of "linguistic expression symbol perception","actor appearance symbol perception","physical expression symbol perception" and "non-verbal sound symbol perception".(3)In the four dimensions of laoqiang cultural landscape symbol perception,"body performance symbol perception" has the largest contribution to the overall Laoqiang cultural landscape symbol perception,with the influence path coefficient of 0.892.The second is "perception of the actor’s appearance symbol",andthe path coefficient is 0.889.The next is "linguistic performance symbol perception",and the path coefficient is 0.886.The last one is "non-verbal sound symbol perception",the path coefficient is 0.818."(4)In the model of the relationship between Laoqiang cultural landscape symbol perception and local identity,the study found that tourists’ perception of Laoqiang cultural landscape symbol as an exogenous latent variable will positively affect palce identity at the cognitive and emotional levels.Place identity at the cognitive level directly affects it at the emotional level.Finally,place identity at the emotional level directly affects place identity at the intention level as an intermediate variable.Based on the above research,this paper puts forward the following management Suggestions: grasp the principle of moderation to construct the symbol of the Laoqiang cultural landscape;encourage multiple parts to participate in the construction of the symbol to perfect Laoqiang performance form;select and extract cultural symbols full of locality and uniqueness;And extract cultural symbols that can awaken the collective memory of the public,and strengthen emotional place identity;promote the combination of Laoqiang and new media propaganda to strengthen the place identity of intention.