Place Symbol Extraction And Activation Research In The Design Of Tourist Souvenirs

Full text with "how to enhance the attraction of the tourist souvenirs" as the starting point for research,which leads to the "local symbol extraction and transformation of" the design method based on the tourist souvenirs,hope that through the search for the method,and construct in response to "how to enhance the attraction of the tourist souvenirs" of the problem.Tourist souvenirs design involves the local source(the source of the symbol extraction),using the object(symbols into one of the basis),market trends and change(symbols into one of the basis),the cost of production factors,such as the designer for the relationship between cognitive and all key elements of the elements is the foundation of souvenirs attractive promotion.Based on the general judgment,first of all,through three perspectives(companies,industries,new generation),finishing the current local symbol in the design of tourist souvenirs,the present situation and development trend of and analyzes typical cases;Second,the "local symbol extraction and transformation of" the design method for the theoretical exploration on the level of mechanism,to touch point and the psychological phenomenon and the method as to explore the relationship between the path;Finally,summarize the theoretical construction of this method,including contact to establish principles,symbol extraction source of innovation,and symbol transformation method.