Jilin Wusong Island Mascot Design Practice

Mascot is one of the relatively important visual image elements in brand or enterprise promotion,which can be created by characters,animals,plants or virtual objects.Through personification,exaggeration of the way to create.Compared with other image elements of the brand or enterprise,mascot can better reflect the visual image of the brand,skillfully attract the attention of the audience,and improve the image of the brand in the hearts of the audience.The emergence of mascots will make the distance between the audience and the rime Island Scenic area smaller and smaller,and they have better communication and in-depth,making people feel that the rime Island Scenic Area has become more close to themselves.The brand conveys the culture and connotation of rime island to people through mascot,which effectively promotes the development of rime Island Scenic Area.With the steady improvement of China's economy,the spring of tourism industry is coming.The leader who has brought great influence and huge economy to the local area is the mascot from Kumamoto County,Japan-"Kumamoto bear".The soft and cute appearance and warm personality of "Kumamoto bear" captured the hearts of all of us,and also brought unparalleled influence to the local area of Kumamoto county.This paper discusses the importance of mascots in the construction of the brand image of Wusong Island Scenic Area,and analyzes the favorable conditions of mascots for the development of the brand image of Wusong Island Scenic Area.The first chapter analyzes the development status and demand of Wusong Island Scenic spot.The second chapter carries on the role biography and image design of mascot in Wusong Island Scenic Area.It enriches the characters of jijisong in many aspects.Use the scene analysis to create the mascot of rime island which is suitable for tourists' preference.The third chapter is based on the analysis and creative design of the previous two chapters,mainly "jijisong" application design and derivative development.It will be promoted and applied.Help to the construction of Wusong Island Scenic Area.