Research On Inventory Management Of ZY Company From The Perspective Of Value Chain

In 1985,after Michael Porter first putting forward a concept of value chain,the theory of value chain was later on enriched and perfected.The value chain has been widely used in all levels of social and economic activities in which throughout the internal management of enterprises to external marketing,the individual management of enterprises to the progress of the whole industry,and the development of regional economy to the prosperity of the whole world economy,respectively.There's no doubt that the value chain theory has actually affected the development of every enterprise,industry and even the world economy.ZY company,as a local automobile sales enterprise in Guizhou province,has been established for 13 years.Like most automobile sales enterprises,it has experienced the most prosperous 10 years in national automobile industry.However,the automobile industry is now dropping into a cold winter in China.According to the intrinsic role of the value chain in this industry,the automobile sales enterprise as a connecting position.The business performance of the automobile industry is affected by the pressure of the manufacturer's purchase and sale,the price pressure of the competitor and the economic pressure of the market.It has to be mentioned that all the pressure will go into inventory pressure,which will affect the capital flow and become the most fundamental factor affecting the survival of the enterprise.Through studying the value chain theory and inventory management theory at home and abroad,this paper summarizes the influences of value chain theory in relevant industries.Taking ZY company as the research example,this paper puts forward the countermeasures of inventory optimization from two aspects of qualitative and quantitative analysis,in which combining the value chain and inventory related theory to analyze the problems existing in inventory management.This is hoping to help ZY company improve inventory management while for other automobile sales enterprises to provide reference or reference.