Research On SN E-commerce Competitive Strategy

With the growth of China’s economic scale,the development of Internet technology,and the transformation of consumption concepts,China’s retail landscape has undergone rapid changes.The extensive growth of traditional retailers in the development process is no longer applicable,and traditional consumption methods can no longer satisfy The needs of users,retailers continue to explore new retail formats in the process of practice,and the new generation of consumers,in the context of the development of mobile Internet technology,are willing to try to accept emerging consumption methods.SN Company was established in 1990.After years of development,it has evolved from a home appliance retail business to a nationwide chain of home appliance companies.Under the influence of the interconnected economy,the traditional retail market share has been constantly being seized by online retailers.After 2010,Chain enterprises transformed into integrated retailers.However,in the process of the integration of traditional business thinking and connected mobile business thinking,when the market is advancing slowly,the market share of enterprises is constantly being squeezed by competitors.Under the circumstances of changing external environments and complex internal environments,how to maintain business development and find enterprises Revenue and growth direction have become important issues for the company’s development.This article discusses the current e-commerce from the multiple perspectives of macro environment,social environment,industry development,and technology development by taking SN company as the research object,combining enterprise strategic management theory,and using analytical tools such as PEST model,Porter five force model,and SWOT model.Development potential and challenges.Through comparative analysis with competitors and analysis of SN’s internal resource capabilities,it finds the advantages and disadvantages of the company’s development,uses corporate strategic management knowledge,selects the competitive strategy that the company matches at the current stage,and formulates strategic implementation measures.Through the analysis of the external environment,it is found that the industry has developed a good external environment and industry development opportunities.By analyzing the company’s internal environment,the company’s competitive advantages and disadvantages have found that the company has certain disadvantages in marketing,offline store resources,logistics resources,and brands.Using the analyzed opportunities,threats,advantages and disadvantages,the company made an overall competitive strategy match,and finally determined that the company’s business focused on differentiated strategies.Through the integration of online and offline resources,focusing on the development of new retail,increasing the investment of key resources,focusing on cost differentiation,market differentiation,and quantity differentiation,optimizing management processes,enhancing user experience,and creating a multi-scenario retail ecosystem To establish an open ecological environment to help companies enhance their competitiveness.In terms of strategic assurance,it is necessary to strengthen personnel resources,optimize management processes,improve organizational management,improve data collection and analysis capabilities,implement precision marketing,and create a resilient organizational environment.Improve organizational development flexibility and achieve short-term and long-term goals for enterprise development.