C Company Financial Competitiveness Evaluation Research

The rapid development of new energy vehicle manufacturing industry is mainly due to policy support and market promotion,which makes a lot of investment in the capital market in recent years.The promulgation of the new energy vehicle industry development plan(2021-2035)has made a new layout for the future development of the new energy vehicle industry and provided greater support for the development of high-quality enterprises.At the same time,relatively weak companies are being eliminated more and more,and the manufacturing market for new energy vehicles has entered a stage of in-depth adjustment.As a capital and technologyintensive industry,enterprises have a high capital scale and technology iteration rate.In the face of increasing competitive pressure,the financial status of traditional automakers directly affects the transformation and development of the entire new energy vehicle construction industry.Therefore,it is necessary and important to assess the financial competitiveness of existing automakers that are transitioning to manufacturing new energy vehicles.Company C is the subject of this article,and is one of the representatives of traditional automobile manufacturers in my country.After decades of development,Company C has accumulated a certain amount of automobile manufacturing technology and enjoys a high reputation in the market.Relying on the vast domestic and foreign market environment and strict policies on new energy vehicles,it have initiated all new energy vehicle manufacturing activities from the very beginning.However,Company C suffered a loss for the first time in2019,and its market share in the field of new energy vehicles has also declined.By widening the gap with other companies,there is still much room for improvement.In order to achieve better development,this paper analyzes the internal resource base and external business environment of Company C,based on this,from the financial point of view to carry out the financial competitiveness of Company C's own evaluation and peer evaluation.Through literature analysis,combined with the characteristics of the industry,this paper selects appropriate financial competitiveness evaluation index,and uses factor analysis method to evaluate the financial competitiveness of 16 listed companies that are also engaged in new energy vehicle manufacturing.The results show that the scores of the main factors of profitability and solvency are relatively low.Due to the high weight of the main factors of profitability and solvency,the comprehensive influence is greater.Therefore,in the short term,the comprehensive financial competitiveness of company C is not strong,which is at the general level,and even has declined in recent three years.But its operation ability and R &D growth ability are relatively high,better than other sample companies,so in the long run,company C has a strong development space,and its financial competitiveness level has a certain room to improve.Finally,combined the qualitative and qualitative results to analyze the financial competitiveness of Company C,find out the problems of Company C's financial competitiveness,and put forward countermeasures.Strengthen marketing,strengthen brand building,etc.Examples include debt restructuring,the use of financial leverage,the achievement of research and development results,and the opening of new energy sector chains.In order to consolidate or improve the financial competitiveness of Company C,it will also provide referrals to other less competitive automakers and find places to learn.