Research On The Restrictive Factors And Promotion Of BIM Application In Real Estate Enterprises In Henan Province

The year 2020 is known as the "Year of 5G",coupled with the catalyzation of COVID-19,accelerating the transformation of real estate digitalization.Digital transformation is not only a simple discussion,not to mention the use of information tools,but also the application of digital technology to the original business philosophy and management system of real estate enterprises to carry out profound reform and process reengineering,so as to achieve the goal of informatization of real estate enterprises.Reduce cost,improve efficiency and start management.For real estate enterprises,the most significant characteristics of BIM(Building Information Modeling)are enabling management,improving quality and efficiency,real-time and accurate data,and reducing risks.It not only promotes innovation in production methods brought by real estate companies into the process,but also brings significant improvements in production efficiency and technological reforms.To improve the core competitiveness of future real estate need to rely on BIM technology,in the context of the entire real estate digital transformation,BIM technology can realize the construction of the digitization and computerization of enterprises,and help promote the achievement of the strategic objectives of real estate companies,to better adapt to the market environment and digital trend of the side period,and achieve steady and sustainable development in the second half of the real estate market.The research of this article focuses on the analysis of real estate companies in Henan Province on the constraints of the application of BIM technology.This research takes the real estate companies of Henan Province as the research object,and on the basis of previous studies in related fields,identify the constraints of BIM application in real estate enterprises in Henan Province,and analyze the important constraints,and draw promotion strategies :(1)Identify constraints.31 constraints of BIM in real estate enterprises were selected by literature analysis.Three discomfort factors were eliminated by expert interview,28 factors were divided into six aspects.Use the questionnaire method to conduct actual surveys.Use SPSS21.0 software analysis tools to analyze the reliability and validity of the collected survey data.After screening out a bad data through the data judgment criterion,the overall results are good,and 27 effective constraints are finally obtained.The data can be analyzed in the next step.(2)Analyze restrictive factors and propose promotion strategies.Use the analytic hierarchy process to calculate and analyze the data collected in the survey,and explore 10 more important restrictive factors.Finally,in view of the important constraints,the promotion strategies are put forward from six aspects: increasing support,implementing policy incentives,implementing pilot applications,creating model projects,improving software and hardware environment,pursuing long-term interests,strengthening personnel training,establishing professional BIM team,Enterprise Organization Informatization Transformation,and improving software usability.