Research On The Competitive Strategy Of JY Used Cars

Affected by many factors,China's automobile industry is in the world of new car market for a long time.The used-car market started late in China,developed slowly,and the market did not form a unified order.After 2010,China's new car sales increased year by year,in 2015,China's new car sales increased to 24 million 500 thousand vehicles,from 2005 to 2015,about ten years,China's new car sales increased by 5.5 times,an average annual compound growth rate of more than 13%.The rise of new car sales means that the number of residents in our country has increased year by year,creating a huge space for the development of the used car market in China,and the used-car industry has also won great opportunities for development.At the same time,with the development of Internet information technology and mobile communication technology,individuals and enterprises have gradually developed the habit of online shopping,the Internet gene implantation for the used-car industry injected new power,but also for the used-car industry change brought a better prospect.The used-car industry to be optimistic about the prospects,for a time,automotive group,4S shop,car market,entrepreneurial companies,financial group were cut into the used-car market,a number of used-car business brand appears on the market,the used-car market transactions,active,substantial capital injection.In the market,the used-car electricity supplier brand has competed the advertisement war in order to compete for the flow entrance and the establishment used-car brand,the market competition is intense.In 2015,the domestic used-car trading volume reached 9 million 300 thousand,the future of China's used-car trading volume will be explosive growth,by 2020,used-car trading volume will be more than 20 million,the market size will exceed 1 trillion?The used-car belongs to non standard product attributes,there is no one in the industry,Chinese market,consumers are recognized standards to identify the product,and the used-car trading is different from the general consumer transactions,consumers have enough early in product information,extremely easy to cause the used-car trading unfair events.Second hand car industry trading has asymmetric information,long transaction cycle,imperfect after-sale market,slow development of used-car finance,etc.,in view of these pain points,the used-car market needs new norms and new order to improve the industry status.Based on the theory of strategic management and competitive strategy,this paper uses empirical research,taking JY used car as the research object,first analyzes the external market environment and internal management environment of JY used-car.The external environment mainly discusses the current development situation and development trend of used-car industry,focusing on the development of used-car industry electricity supplier.This paper focuses on the core competitiveness of the strategic theory,summarizes and analyzes the core competitiveness of JY used-cars.At the same time,using the five forces model to analyze the competition structure of JY used-car.Then,based on the JY factor in the used-car present competitive advantage and disadvantage,opportunity and threat of competition and other aspects of the comprehensive analysis,the SWOT matrix JY used-car,according to the analysis of JY matrix,combined with their own operating conditions and used-car industry,market dynamics,establish competitive differentiation the current strategy as its competition strategy.According to this conclusion,this paper expounds the specific strategy of competition strategy from three aspects of product,marketing and service.Finally,the author puts forward specific strategies for the implementation of the strategy from three aspects:organizational structure,organizational culture and organizational control system.