Research On Developmental Strategy Of FAW Bestune Car Company

As an important pillar industry of the national economy,automobile industry has a strong pulling effect on China’s economic development,which is mainly reflected in the direct pulling effect on steel,petrochemical,glass,rubber and other related industries,as well as logistics,service,finance,insurance and other industries,promoting the upgrading of industrial structure,technological progress,opening to the outside world,increasing employment and increasing national competitiveness Taxes,etc.The automobile industry has always been in the forefront of China’s economic development,and the automobile market is also a fully open and competitive market environment.It is of great significance to vigorously develop China’s own brand cars,improve the level of China’s national automobile industry,and make China from a big automobile country to a powerful automobile country.FAW Bestune Car Co.,Ltd.,a wholly-owned subsidiary of China First Automobile Group Co.,Ltd.,is one of the main enterprises of FAW Group in developing independent brand passenger cars.FAW Bestune car company’s main business is R & D,manufacturing and sales of Bestune brand passenger cars and their accessories and related after-sales services.Currently,there are 5 types of SUV products,3 types of car products and 2 types of new energy products of Bestune brand.As an independent automobile brand in China,FAW Bestune should strengthen technological research and innovation,master key core technologies,and shoulder the responsibility and obligation of revitalizing the national automobile industry.However,due to the lack of core competence and weak commodity planning ability,the overall sales growth is slow and the profitability is weak.In order to solve the current difficulties and problems faced by enterprises,this paper takes China’s passenger car market as the environment background,analyzes and forecasts the future trend and development trend.Combined with the future technology development route of automobile "new four modernizations",based on the relevant basic knowledge and mature theoretical system of enterprise strategy in management.This paper makes full use of pest,Porter’s five forces and other strategic analysis models to analyze the internal and external environment,advantages and disadvantages,and studies the current difficulties and problems faced by FAW Bestune Car Co.,Ltd.Finally,the diversified development strategy will be taken as the future development strategy of FAW Bestune Car Company.First of all,the use of literature analysis and case analysis to consolidate the theoretical basis of the full text.Secondly,using PEST analysis method,this paper analyzes the external macro environment of FAW Bestune from four aspects of politics,economy,society and technology.And then using Porter’s five forces model to analyze and summarize the Chinese passenger market environment of FAW Bestune car company.Thirdly,through SWOT analysis,this paper analyzes the company’s strengths,weaknesses,opportunities and threats,and makes further analysis combined with the big strategy matrix,so as to formulate the development strategy suitable for the company,that is,the diversified development strategy.Finally,it is confirmed that After defining the development strategy,we have formulated the implementation plan of the strategy,through the diversification of products and markets,to enhance the overall competitiveness of the company and achieve business growth.Finally,in order to successfully implement the development strategy,the corresponding safeguard measures are formulated,forming a closed loop,making the development strategy system more complete.In the future,it will enable enterprises to change their business philosophy,successfully walk out of the development mode of traditional manufacturing industry,take innovation and technology as the driving force,strengthen their own strength,and achieve the purpose of sales promotion and profit growth.The enterprise development strategy of FAW Pentium car company is analyzed,studied and formulated by system.In order to achieve rapid,healthy and sustainable development of enterprises.