Research On The Application Of Financial Strategy Matrix In Building Decoration Enterprises

With the rapid development of the architectural decoration industry,under the influence of the changes in the economic situation at home and abroad,the construction decoration industry is facing a new pattern of more fierce competition.J company is in the forefront of the architectural decoration industry.While the competition in the domestic market is becoming more and more severe and the business expansion opportunities abroad,the economic environment and trends in the new era are bringing uncertainty to the company's future development.Therefore,J company is in urgent need of improving the financial strategy suitable for the enterprise's strategic deployment.In this paper,using literature research,case study and normative study method,using the financial strategy matrix analysis of the company's financial strategy,on the basis of evaluation of sustainable value creation ability and enterprise capital surplus lack of status,combined with the macro environment of enterprise management environment analysis,industry analysis,analysis of enterprise internal and external resources,thus providing financial strategic decision basis,from the investment,financing,operation,dividend distribution analysis of the four aspects.After in-depth research and analysis,the main problems of J company include the management risks brought by the rapid expansion of investment;Industry resources integration needs to speed up;The financing way and channel of the expanding business subsidiary are too single;Accounts receivable proportion is too high,capital recovery cycle is long;The fixed dividend distribution mode needs to be adjusted in the new normal economy in the future.According to the conclusion of the analysis,corresponding optimization Suggestions are put forward in each problem,and measures are provided to solve the management risk.Provide industry vertical and horizontal enterprise resources integration Suggestions;Provide factoring financing method of receivables to solve the single financing method,provide measures to strengthen the management of receivables management,analyze the future trend and suggest the formulation of dividend distribution policy of the company.This paper applies financial strategy matrix to the case study of architectural decoration industry and makes contributions to the connection between theory and practice of financial strategy matrix.At the same time,it has certain reference value for the same industry enterprises in the architectural decoration industry,learning excellent ideas and improving the shortcomings.