Development Strategy Of Jiangxi Branch Of Bao Ying Group

At present,due to the rapid growth of China's national economy,to promote the continuous development of the real estate industry,which also includes the architectural decoration industry,has gradually become an important part of the development of the construction industry.However,the building decoration industry in the process of growing there are still many problems,it has not yet fully formed high-quality,professional decoration industry.Compared with other industries,there are a series of problems,such as low professional level,uneven level of enterprises,vicious price competition and so on.At the same time,the consumer's demand is increasing,the pursuit of more personalized decoration style,so that China's decoration industry has entered a more intense competitive environment.Based on the current status of the development of architectural decoration industry in China and the future trend of development,based on the analysis of the theoretical analysis and the strategy of building decoration industry enterprise competition strategy,the bauing group Jiangxi branch strategic environment analysis.The general strategic analysis technology,and with the help of PEST analysis,five forces model analysis bauing group Jiangxi branch of macro and micro environment,and then analyzes the internal and external environment through SWOT analysis.It is concluded that the competitive advantages and opportunities of the Jiangxi branch of Bao Eagle Group mainly focus on the good reputation and brand awareness,which can provide the most professional service for consumers.But at the same time,there are a series of problems in decline,the ability to control the branch company management system to keep up with business development.Finally,based on the analysis of internal and external environment,this paper puts forward the differentiation competitive strategy of Jiangxi branch.In order to ensure the smooth progress of the strategy.At the same time,this paper also developed a detailed implementation of the strategic plan for the Eagle Eagle Group Jiangxi branch made a detailed strategic goal planning.