Research On Business Model Optimization Of J Jewelry Co., Ltd

Since the reform and opening up,with the gradual improvement of people's living standards,consumers' demand for jewelry and other high-end consumer goods with rich cultural life is increasing,which has brought rare development opportunities to the majority of jewelry enterprises.At the same time,affected by the international situation,tax policy and other factors,jewelry enterprises are still facing severe challenges.How to build a reasonable business model in the current economic situation to seize the opportunity to usher in development has become an important issue concerned by the majority of jewelry enterprises.In this paper,the basic theory of business model is studied by literature research method,and the development trend of jewelry industry is analyzed by pest.At the same time,this paper takes J jewelry company as an example,through the interview method and investigation research method to deeply understand the production and operation situation and the existing business model of J company,and uses SWOT analysis method to analyze the development environment of the company.This paper analyzes the business model of J company by using Wei-Zhu six element model,points out several main problems that hinder the development of J company,and puts forward the optimization strategy of the new business model and the guarantee for the implementation of the strategy.The research of this paper can provide reference for J jewelry company and other jewelry enterprises of the same scale.