Study Of The Characteristic And Markting Patten Of Jewelry Exhibition

With the continuous expansion of the domestic jewelry market,more and more people to join the jewelry industry are,increasingly competitive,originally traditional "passive" counter-style marketing model has been unable to meet the needs of industry,new marketing model also emerging.Such as franchising,jewelery city centralized management,network marketing,club marketing,event marketing,and so on,which show marketing is one of the highlights.Show marketing is to integrate all relevant resources jewelry,and focused on a platform to display the model,which not only provides for the jewelry industry insiders a good display,communication and information gathering places,but also for the jewelry operators with the consumer to create a centralized platform for direct face to face transactions.Compared to other jewelry marketing model,jewelry exhibition with its focus,professionalism,scale and other advantages,the jewelry industry in a period of rapid development,has become one of the main mode of communication and transactions outside the industry,has been rapid development.Through comprehensive research and comparative study of Shenzhen,Beijing,Xi'an and Hong Kong International Jewellery Show,and analyze the characteristics of each mainland and international jewelry exhibition jewelery exhibition and gaps,thus further explore the development direction of the mainland Jewelry Show and operational initiatives.Discussion and analysis from show organizers,exhibitors and government and industry associations of these three areas,to develop in line with the development of the mainland jewelery exhibition marketing strategy.