Research On The Development Strategy Of GN Coal Coking Co., Ltd

The main use of coke is to make iron,and the steel material is an important support for China's industrialization,urbanization,agricultural modernization and national defense modernization.China is a big coke country,leading the world in terms of technology,and has formed a relatively complete system.With the gradual improvement of the national requirements for the ecological environment and the in-depth promotion of the supply-side structural reform,the transformation and upgrading of the coking industry is of great significance and urgency.How to strengthen the upgrade of equipment level,eliminate excess and backward production capacity and enhance the core competitiveness of enterprises? How to improve and extend the industrial chain and promote the high-quality development of coking enterprises has become an urgent problem for coking enterprises to solve.Taking designed.The GN coal coking co.,LTD as the research object,using the PSET analysis,porter five analysis method to analyze external environment,the company faces are drawn macroeconomic stability specification with positive,industry system and business environment is good,enjoy the policy support and so on industry development opportunities,also faces the same type enterprise is more,The shortage of highly skilled talents in the industry,the difficulty in green transformation of coking industry,and the insufficient industrial agglomeration and development are the challenges.By analyzing the internal environment of the company from two aspects of resources and capabilities,it is concluded that the company has advantages in geographical location,safe production,independent innovation and performance assessment,while there are disadvantages in production equipment,fine management and by-product deep processing.With the help of SWOT analysis matrix,this paper determines that the company should adopt growth development strategy and cost leading competition strategy,and then analyzes key businesses such as coke production,tar deep processing and crude benzene deep processing.Finally,from the upgrading of production equipment,strengthening human resources management,the implementation of fine management,strengthening product deep processing four aspects,put forward the strategy implementation safeguard measures.Through the study of this paper,it is hoped that GN Coal Coking Co.,Ltd.can keep up with the national policy requirements,timely improve the production shortage,and constantly improve the product quality and competitiveness.It also provides reference for the coking industry to accelerate industrial transformation and upgrading and promote the high-quality development of the industry.