Study On Business Strategy Of Jiu Zhou Renewable Energy Co.,LTD.,Shan Xi Investment Group

Ecological civilization construction has become a national strategy,and green economy,energy conservation and environmental protection have also become the focus of various industries.In recent years,the state has continued to increase investment in the development of circular economy,protection of the ecological environment and development of renewable energy.In particular,a series of strict policies and regulations have been formulated for the waste oil recycling industry,so as to regulate fair competition in the waste oil trading market and maintain safe production in the waste oil recycling industry.Shanxi Provincial Investment Group Jiuzhou Renewable Energy Co.,Ltd.was established in December 2014.It is a comprehensive lubricating oil production enterprise specialized in the collection,storage,reuse and sale of waste mineral oil.Affected by the excessive increase in the price of raw materials and the serious decline in the price of finished products,the profit growth of Jiuzhou Renewable Energy has declined.In addition,with the increase in the state’s requirements for waste oil regeneration process conditions and the increasing intensity of environmental supervision,the company’s existing production process and product quality are difficult to adapt to the national environmental protection requirements and market demand.The development of Jiuzhou renewable energy has entered a bottleneck period.Therefore,formulating business strategy is essential for the company to have a healthy and rapid development.On the basis of introducing the research background and research significance,this article firstly summarizes the relevant research literature on business strategy and renewable energy industry strategy,and briefly introduces the important theoretical knowledge and strategic analysis tools of business strategy and basic competitive strategy,which provides the necessary theoretical reference for the development of this research.Secondly,it uses PEST to analyze the macro environment,current situation and technical and economic characteristics of the waste oil recycling industry,studies the market demand and customer purchase behavior,and uses the Five Forces model to judge the competitive environment in the industry.Then,it introduces the internal development environment of Jiuzhou Renewable Energy Co.,Ltd.from the aspects of the company’s development history,operation status,management resources and management ability,and uses SWOT to deeply analyze the company’s strengths,weaknesses,opportunities and threats.After that,combining the strategic positioning,strategic objectives and internal and external environment of Jiuzhou Renewable Energy Co.,LTD,the company’s cost leadership strategy and implementation path are determined.It also proposes possible implementation paths for this strategy in terms of controlling raw material acquisition costs,improving production processes,optimizing logistics and transportation systems,controlling company management and financial expenses,ensuring product quality,and ensuring safe production.Finally,specific suggestions are put forward to ensure the implementation of the cost leadership strategy from the aspects of introducing high-tech talents through multiple channels,improving the company’s management system,obtaining funds through multiple channels and optimizing the company’s organizational structure.