Research On The Marketing Channel Strategy Of Chemical Raw Materials Of YN Company

With the increasingly fierce competition in the entire industry of chemical raw materials,the pressure of survival and development of chemical raw materials companies is increasing.As marketing factors such as products,promotions and prices tend to be homogenized,the core competitiveness that companies rely on has gradually become marketing channels.competition.As a trading enterprise,in this competition,how to establish and manage its own marketing channels in foreign markets has become an important manifestation of the strength of these enterprises.Marketing channels are the marketing context of a company,through which the company's business philosophy is conveyed and the benefits are maximized.Therefore,how to maximize channel efficiency through reasonable management strategies has become a core asset for enterprises to participate in market competition.It is a topic worthy of research,especially for trade-oriented enterprises.This article takes YN company as the research object,draws on the theories of marketing channel development,control,incentive,conflict and in-depth distribution,and combines the research status of domestic and foreign marketing channels with the practice of YN company's marketing channel development,and solves the problems in YN company's chemical raw material marketing channels Perform analysis and explore the reasons for its formation.Then,based on the analysis of the macro environment and micro environment that YN company's marketing channels face,finally it puts forward targeted policy recommendations and safeguard measures for YN marketing channel development and optimization.The innovation of this article lies in the research of chemical raw material marketing channel model,marketing channel structure,marketing channel control,marketing channel conflicts and incentives and other strategies,and put forward specific policy recommendations,and then formed a set of marketing channel development and optimization for YN company While enhancing YN's chemical raw material market competitiveness and comprehensive competitiveness,it is hoped that YN's research results can be used as a reference for similar companies.