Research On The Development Of Cultural And Creative Industries Of Huanfanjing Camellia

Since the new era,creative economy economic development has been sweeping the world.As an emerging industry that generates great value without requiring large-scale consumption of resources,the tea cultural and creative industry is playing an increasingly important role in the local economic development across the country.Tongren City,Guizhou is one of the three major green tea producing areas in China.The study of tea culture and creativity is not only required for Tongren City to adapt to the economic structure transformation and industrial structure adjustment in the context of the new normal of economy,but also the inevitable way for the area surrounding Mount Fanjing in Tongren City to adapt to the needs of global creative economy,surpass the cultural and creative economy of developed regions,and pursue green economy.As an important tea-producing area in Tongren City,the circum-Mount Fanjing tea cultural and creative industry focuses on the study of local tea cultural and creative industry in Mount Fanjing based on the tea culture industry and tea cultural and creative industry.In view of this,this article carries out the SWOT analysis of the background to the development of tea culture and tea cultural and creative industry,definition of concept,and basic overview of tea culture and tea cultural and creative industry in Mount Fanjing.This is intended to solve the problem such as how to drive economic development through the tea cultural and creative industry,create jobs,and enrich cultural connotations.The paper is divided into seven chapters,the core content of which is summarized as follows:In this paper,mainly introduces the research background,significance and purpose of the circum-Mount Fanjing tea cultural and creative industry,the research progress of this field at home and abroad,and the positioning featuring the tea cultural and creative industry.It uses the methods including literature research method,questionnaire survey and qualitative and quantitative analysis to gain a general idea and uses industrial economics theories to support the research into the concept of tea cultural and creative industry,so as to ensure that the research on the circum-Mount Fanjing tea creative industry is grounded in scientific analysis.In this paper uses the SWOT method to analyze the strengths,weaknesses,opportunities and threats in the development of the circum-Mount Fanjing tea cultural and creative industry.Through questionnaire survey and componential analysis methods,this paper anatomizes the local market consumption advantages,discusses the current dilemma of Mount Fanjing tea,opportunities in policies,transportation,tourism and economic factors for Mount Fanjing tea,as well as the threats in regional competition,financing difficulties,and environmental development pressures.chapter discusses the development status of the circum-Mount Fanjing tea industry and tea cultural and creative industry by collecting historical literature on the circum-Mount Fanjing tea industry and surveying tea enterprises,tea agencies and tea culture enterprises.The paper gains the data on the tea industry and some development models of the tea creative industry,and has found the problems such as lack of infrastructure for the development of the tea cultural and creative industry,low brand influence,and single industry model.sorts out the problems in the development of the tea creative industry in Mount Fanjing,Lack of economic advantage,such as conservative publicity,lack of concentrated development,low technological level,and shortage of talents.Based on the results of the SWOT analysis,the sixth chapter solves the problems facing circum-Mount Fanjing tea cultural and creative industry in terms of brand,development trend,talent training,market competition,publicity and policy support,so as to provide ideas for the development of green ecological industries in Tongren,and effective theoretical basis and guiding ideas for the tea cultural and creative industry.The last summarizes all aspects of the development of circum-Mount Fanjing tea cultural and creative industry based on the content of the full text,and makes a reflection on the deficiencies such as the lack of in-depth exploration of the actual operation of the industry,the existence of undetected problems and the details of policy recommendations to be deepened.