Research On The Application Of Multi-sensory Concept In Packaging Design Of Women's Cosmetics

With the development of social productivity and the improvement of national consumption ability,the scale of female cosmetics consumption market is expanding,the product update speed is fast,the consumption demand is strong,and the packaging industry and packaging design concept have a large space for development.Female cosmetic packaging is the overall transmission of product characteristics and brand concepts,which not only plays a role in transmitting information in marketing,but also serves as a bridge of emotional communication between brands and consumers.The concept of multi-sense is applied to the packaging design of female cosmetics,through multi-sensory stimulation,consumers form a rich sensory experience,produce a more systematic and comprehensive understanding of packaging and products,and arouse the emotional resonance of consumers.This study tries to break the limitations of traditional female cosmetics packaging design and guide the design practice according to the multi-sensory concept.Using the methods of observation,case analysis,comparative study and other research methods,on the basis of market segmentation,taking the cases of female cosmetic packaging design at home and abroad as the research object,taking the concept of multi-senses as the starting point,combined with the law of human perception,from the perspective of female consumer groups,this thesis analyzes the unique consumption demand and motivation of female consumer groups,and summarizes the design highlights of female cosmetic packaging.Summarize the function of female cosmetic packaging,discuss the concept of multi-sensory packaging design,clarify the design elements of female cosmetic multi-sensory packaging,and build a design model to highlight the emotional care of multi-sensory packaging and win the trust and favor of consumers.The multi-sensory concept provides a more diverse design direction and broader design space for female cosmetic packaging design,which is a new direction of packaging design creativity and a new manifestation of the materialization of consumers’ emotional needs.It is a new exploration for advanced design concepts to guide design practice.At the material level,the multi-sensory packaging design of female cosmetics increases the sensory stimulation in packaging,broadens the ways for consumers to accept information,conveys more symbolic symbols,and enriches consumers’ sensory experience;at the spiritual level,through the expression of multi-sensory packaging design elements,form an aesthetic,interactive and pleasant emotional experience,and increase consumers’ love for products and packaging.