Research On Ecotourism Development Strategy Of Fuxian Lake In Chengjiang, Yunnan

As an important way to solve the contradiction between ecological protection and economic development,eco-tourism has attracted the attention of researchers and governments from all over the world.Eco-tourism can also meet the needs of increasingly “choosy” tourists because of its high-quality natural environment and unique natural resources And much loved by tourists.Fuxian Lake in Chengjiang,Yunnan has high-quality natural environment such as clean lake water,mysterious underwater city,Cambrian paleontological fossils and unique natural resources.It provides natural conditions for the development of tourism,but also faces fragile ecological environment and water bodies Long exchange periods,low forest coverage,agricultural non-point source pollution,domestic pollution and other issues restrict the development of tourism.It is necessary to protect Fuxian Lake and the tourism industry to a certain extent.Residents provide stable employment,provide development space for enterprises,and provide financial revenue for the local government.Therefore,the development of eco-tourism in Fuxian Lake,Chengjiang,Yunnan is an inevitable choice for sustainable development,economic income,and ecological protection.Based on this,on the basis of summarizing domestic and foreign ecotourism theoretical research and practical development status,concept definition and related theories,SWOT analysis is used to analyze Fuxian Lake ’s development of ecotourism with unique domestic natural resources and transportation advantages.1.The ecological protection is highly valued,the economic foundation is well developed,and the historical and cultural background is deep.The fragile ecological environment of Fuxian Lake,the unclear function of tourism products,the imperfect administrative management system,and the imperfect tourism infrastructure are facing problems.The reputation of Fuxian Lake is improved,the government supports the development of tourism eco-tourism and the vast opportunities in the tourism market.It is faced with challenges such as the low popularity of Fuxian Lake,obvious seasonal tourism and increased socio-economic risks,and the weak awareness of tourists for ecological protection.The above mainfactors affecting the development of eco-tourism are established into a matrix for comprehensive analysis.Distribute questionnaires to tourism-related personnel,use SPSS to test the reliability and validity of the questionnaires,analyze the questionnaires,and combine SWOT analysis results to analyze the ecological tourism development strategy of Fuxian Lake Adhere to the principles of ecological priority,environmental carrying capacity control,local conditions and outstanding characteristics,choose growth strategy to develop ecological tourism.Put forward six measures including enriching ecotourism products,constructing ecotourism quality routes,improving ecotourism marketing strategies,extending the ecotourism industry chain,optimizing the ecotourism management system,and strengthening the ecological protection of the Fuxian Lake Basin to protect Fuxian Lake The smooth implementation of the ecotourism development strategy.