Research On Competitive Strategy Of S Petroleum Sales Co., Ltd

Crude oil is known as the lifeblood of the modern industry,it is one of the most important products of the international commodity markets,its strategic influence in a sense more than gold.The development and change of the product oil market has been a barometer of the world economic development.After the three oil crisis in last century,the strategic position of petroleum is becoming increasingly important.As the world’s largest developing countries and emerging markets,China’s refined oil market has become the focus of global concern,and gradually become the most active and the most potential of the high quality market.December 4,2006 China’s Ministry of Commerce issued the "oil market management and "crude oil market management",marking China’s refined oil sales market officially opened to the market,which also has a profound impact on the domestic refined oil market structure,exacerbated the market competition.As a wholly owned subsidiary of SC group,the four largest National Oil Co,S Oil Sales Co.,Ltd.is responsible for the SC group in the domestic sales of refined oil.S oil sales company was established in the beginning of the parent company’s business ideas,will be their own domestic refined oil is an important trade intermediaries.As of the end of 2014 s oil company under 16 provincial company,covering the coastal and central regions of the domestic 16 provinces and cities,the existing staff of more than 10000 people,with gas station more than 700,with petrochemical storage capacity of more than 2000 million cubic meters is one of the four major state-owned oil company,is the largest in Asia,the service capacity of the strongest third-party Petrochemical warehousing enterprises,2014 refined oil terminal sales of more than 500 million tons,achieved sales of more than 500 million yuan.However,as the market competition intensifies,and the company’s own industrial chain is becoming more and more perfect,S oil limited company urgently need to clarify the development strategy,develop new development goals and industry positioning,thereby further combing the future of enterprise competition strategy and measuresIn this paper,through the s petroleum sales company difference strategy factors analysis,starting with the current development of domestic refined oil market situation,PESTEL model of comprehensive utilization,five forces model,VRIO model and SWOT analysis tools,according to the s company’s own business situation and development goals provided the poor dissimilation strategy transformation,and through the company s product differentiation,brand differentiation,service differentiation and marketing difference comparison and analysis of alienation,and puts forward the strategic development plan and supporting measures,for s petroleum sales companies accelerate the completion of the transformation,to enhance the industry position and influence to provide a solution.