| The sports lottery carries the important task of implementing a strategic plan for national fitness,and is committed to optimising the supply of public sports services and improving the level of competitive sports,playing an important role in promoting the construction of sports in China.The sports lottery mainly fulfils its social responsibility to develop and build China’s sports through special public welfare funds,and has long established a close link between the sports lottery and the development of social sports.However,in this process,the influence relationship between sports lottery and social sports and the path of the mechanism of action need to be further clarified,so as to effectively reveal the influence relationship between sports lottery social responsibility and social sports participation.This study starts from the perspective of the reality of sports lottery social responsibility and social sport participation,takes the logical main line from sports lottery social responsibility to social responsibility psychological emotion to social sport participation behaviour,uses literature,expert interviews,questionnaires and mathematical statistics to construct a conceptual model of the relationship between sports lottery social responsibility and social sport participation influence,and explores the relationship between sports lottery social responsibility,social responsibility perception,social responsibility support,social sport participation and social sport participation.It is of great significance to enrich the research content of social sports participation theory,promote sports lotteries to better fulfill their social responsibility,promote public participation in social sports activities,and help the construction of the national construction cause.Through empirical testing the study found that:（1）sports lottery social responsibility has a significant effect on social sport participation,sports lottery social responsibility has a significant effect on social responsibility perception,and sports lottery social responsibility has a significant effect on social responsibility identity.（2）The perception of social responsibility has a significant mediating role in the relationship between sports lottery social responsibility and social sport participation.（3）Social responsibility identity has a significant mediating role in the relationship between social responsibility in sports lotteries and social participation in sports.（4）Social responsibility support has a significant moderating role in the relationship between sports lottery social responsibility and social sport participation,and sports lottery social responsibility is moderated by social responsibility support in the process of influencing social sport participation through social responsibility perception and social responsibility identity respectively,i.e.social responsibility support has a moderating mediating role.On the basis of revealing the relationship between sports lottery social responsibility and social sport participation influence and the path of the mechanism of action,the study puts forward the following suggestions:（1）cultivating and innovating new ways of sports lottery social responsibility;（2）constructing a harmonious environment for sports lottery social responsibility and social sport participation;（3）strengthening the relationship link between sports lottery social responsibility and social sport development;（4）establishing an interactive pattern between sports lottery social responsibility and social sport development. |
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