Changchun Sina 3X3 Basketball Gold League Competition Operation Research

For the last few years,three-person basketball development and officially become the Tokyo Olympic Games,the sport in our country even around the world by more and more attention,to participate in the sport population is gradually increasing,and sina3X3 basketball gold league as the world’s largest three-person basketball game,both from the scale,influence and other aspects are getting better and better.In order to better promote the development of the sport,this paper in Changchun sina 3X3 golden league tournament organization operation as the research object,with the rapid development of three basketball environment,using literature,interview,logical analysis of Changchun sina 3X3 basketball golden league game operation and development of the study,analyzes the problems in the running,and put forward the development of Changchun sina 3X3 basketball golden league countermeasures.The study results show that the following:1.The number of participants in the Changchun Golden League is increasing every year.The athletes are mainly male,and most athletes are students,and show a trend of younger athletes.The referees have a higher degree,a younger age,and the referees are also at a high level.2.The work arrangement of the preparation period,operation period and closing period of Changchun Golden League are comprehensive and reasonable.The functions of each working team are clearly divided and clear,and each team personnel cooperate well in the operation process of the competition to ensure the smooth completion of all work.3.The preliminary and final matches of Changchun Golden League are the weekend,the preliminary matches are held in universities,and the final is held in shopping malls in large business districts.The choice of time and venue is reasonable,which can basically meet the needs of athletes.4.The competition rules of Changchun Station are reasonable,the participants have a good competition experience,and the operation of the competition has its own unique advantages,but the competition safety measures are insufficient,and the ability to deal with emergencies is lacking.The operation fund source of the event mainly depends on large sponsors,and the source channel is relatively single.There is a certain gap between the attracting investment ability and other large cities,and the operation fee is relatively tight.5.The main problems in the operation of the Changchun race are tight sponsorship,poor ability to attract sponsorship,lack of long-term partners,equity competition between shopping malls and sponsors,large mobility of the operation team,lack of professional talents and lack of effective sponsorship.6.According to a series of problems in the Changchun event,several countermeasures are proposed to attract sponsorship from various industries,strengthen the level and ability of the event organizers,improve the professional staff,train the professional event operation team,improve the safety of the event,and increase the medical team,and vigorously publicize the event.