Research On The Operation And Management Mode Of The Final World University Students In 3x3 Basketball League

Based on the theory of sports tournament operation and management,this paper uses the literature method,logic analysis method,expert interview method,field investigation method,mathematical statistics method,summary induction method to carry on the in-depth investigation and systematic analysis from the basic situation of the league,the running organization,running procedure and steps of the tournament,media publicity and sponsorship structure.On that basis,the following conclusions were reached:1.As an international event,its achievements in market development and media promotion should not be underestimated.The influence of the league is also deepening and expanding year by year.The promotion of Xiamen's economy,the development of tourism and the improvement of the city's international reputation Play a particularly significant effect.2.Inherent problems of the event itself.As a berth to race,in the country,"take root,flourish until fruitful" still need a longer period of running-in,adjustment and optimization.3.The lack of experience and ability of Xiamen City and Huaqiao University in undertaking international and high-quality events.4.The World University Basketball Championships have made great achievements in sports promotion.However,compared with the same type of sports at home and abroad,there are still some deficiencies in media coverage of sports events,which needs to be supplemented by the event operators improve.5.The awareness and efforts of market development of operation managers of the three-to-three basketball league in the world are not enough.The development of the World University Basketball Association three pairs of recommendations:1.It is suggested that relevant departments should actively strive for the chance to stay in China and open up the bid,so that more cities and universities can participate in the league.2.Combined with national conditions and the international university sports federation,Chinese college students sports association,Fujian,Xiamen,jimei district departments actively communication,scientific planning,to avoid misunderstandings caused by culture,idea,way,prejudice,causing other potential problems and risks.3.It is suggested that the city government should integrate its strength in the decision-making level to further study the huge value and unique advantages of the international competition platform.4.The establishment of specialized research institutions is recommended.5.It is suggested to strengthen innovation,further enrich the content of the league,innovate the league form,shape the league brand,and enhance the overall influence and reputation of education,economy,culture and society.6.Proposed the international collegiate sports federation FISU to set up a special fund committee of the world university students 3 to 3 basketball league.7.It is suggested that FISU of the international collegiate sports federation(FISU)should increase the number of places in the league final and establish corresponding selection mechanism.