Research On The Development Strategy Of Qingdao Popular Basketball Association

Qingdao Popular Basketball Association is a sports event held in response to the national strategy of 2030 China Health Program Outline and National Fitness Program（2021-2015）.Since its launch in September 2016,Qingdao Popular Basketball Association has become a competition loved by basketball amateurs in local area after more than five years of management and development.Qingdao Amateur Basketball Competition is one of its main forms.It is an important window for local basketball comprehensive development.It is an important part of the development of sports industry.Under the present situation,Qingdao Popular Basketball Association started late and now lacks of experience and quality of high-level competition.Besides,the association also lacks universal participation,and the breadth and depth of publicity is still insufficient.The association needs to further expand ideas and pursue innovation.Combined with the relevant theories of strategic management and based on Qingdao Popular Basketball Association,the paper adopts methods of documentation,interviews,questionnaires,mathematical statistics to carry out investigation and research on the management of Qingdao Popular Basketball Association.To begin with,the writer collects information with the participants of the association,Qingdao Sports Bureau,experts and leaders related through interviews and questionnaires,analyzes the internal situation at present of the association,and proposes the advantages and disadvantages of its development.the writer uses the IFE matrix to measure the advantages and disadvantages,drawing the conclusion that the advantages outweigh the disadvantages.Secondly,the writer uses the PEST matrix to analyze the external environment of Qingdao Popular Basketball Association,and proposes the opportunities and threats of the association.The writer then uses the EFE matrix to measure the impact of the opportunities and threats,founding that the opportunities are greater than the challenges.Based on the existing conclusions,the writer uses the SWOT matrix to comprehensively analyze and summarize the advantages and disadvantages of the internal environment of Qingdao Popular Basketball Association and the opportunities and threats of the external environment.The writer then draws the conclusion that the most suitable development strategy for the association is SO growth development strategy.Finally,Finally,the thesis puts forward the strategic measures of Qingdao Popular Basketball Association,which means to win the support of all parties and strengthen the integration of competitions;to get experience of the top competition and expand the scale of the competition;to improve the league system and the service level;to strengthen the publicity of the association with the help of and integration of multiple means of communication;to implement talent strategy and establish professional market development team.The association should also provide strategic implementation guarantee from five aspects: capital guarantee,industrial integration,league system,talent team and publicity channels.