| As an important part of higher education, private colleges and universities are playing a significant role in fostering people with ability, promoting economic development and popularizing higher education. With 20 years'development, Jiangxi private universities have got great achievement in scale, quality and so on. But the attendant issues are increasingly apparent, such as the lack of a clear strategy for the school in the development, no obvious characteristics, running in the pursuit of comprehensive, the private universities to move closer to public colleges and universities, in the course of the rapid development of private higher education, emerging "Jiangxi phenomenon", "Xinyu phenomenon." Then, how to resolve the existing problems of private universities in Jiangxi? How to resolve the development of private universities on the right track? These are the thesis of the development of private universities in Jiangxi Province on the strategy of starting point.This paper reviews firstly the study on private universities, Life-cycle theory and Strategic Management Theory, Analysis of the growth of private universities stage. The development of private universities in Jiangxi province is also outlined based on the actual development of private universities. This paper analyzes its key internal and external factors which are changing, so they trigger some problems, by track access to information, the questionnaire, interviews, etc. A comprehensive analysis of the Jiangxi faced by the private universities in the external environment. Clearly understand the development of private universities in Jiangxi facing the advantages and disadvantages, opportunities and threats. Finally by the integrated use of strategic matrix SWOT analysis, the paper puts forward the suitable medium and long-term development strategy. In order to ensure the smooth implementation of the strategy, the paper lists a targeted manner for specific security measures. |
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