Research On The Media Image Of Mixed Martial Arts Athletes ——Taking Sina.com As An Example

Mixed martial arts（MMA）is an emerging sport event in recent years,and also a hot modern sport in the world.MMA athletes are gradually coming into the public’s view.However,MMA has received mixed reviews since the beginning of the new century.Controversial topics such as "violence","cage fighting" and "Chinese-Japanese confrontation" are frequently seen on the Internet,which may have a bad influence on teenagers.Constructing positive images of MMA athletes in line with socialist values is an important prerequisite to train the public to view MMA rationally.Selects 573 reports on MMA athletes on Sina.com from 2011 to 2021,and discusses how Sina.com presents the media image of MMA athletes by using content analysis method and interview method.In the introduction part,the research background,research significance and research methods are emphatically elaborated,as well as the selection of sample media and the division of time period,and how to set up the sample category are detailed explained.The second chapter and the third chapter are the main part of the thesis.They systematically comb and analyze the reports and image characteristics of MMA athletes by using content analysis method to retrieve and collect valid samples.The fourth chapter analyzes the causes of the image transmutation caused by the interaction between media and various elements and the deviation in reporting m MA athletes.At the same time,the qualitative results are supplemented and explained by the interview method.The fifth chapter analyzes how to construct positive media image of MMA athletes on the basis of the research conclusions,and puts forward countermeasures and suggestions from the perspectives of media,media workers and industry.According to the quantitative statistical study of the samples,it shows the way and characteristics of the image of MMA athletes in Sina.com.Some qualitative conclusions are also proved from the audience level through interviews.This points out that sina.com’s reporting structure of MMA athletes is in line with the shortcomings of traditional sports reporting,which is dominated by excessive heroism and entertainment,as well as widespread violence in reporting language.On this basis,the suggested media self-discipline,focus on MMA athletes this emerging group,and to know that the particularity of combat sports,aware of its influence and appeal to teenage audience,improve the team’s own cultural quality and professional level,to shape conforms to the socialist mainstream values integrated combat the media image of the athletes,Construct contemporary social identity and mass sports culture ecology.