Research On The Emotional Interaction Of Football Jersey Network Interest Groups

The early interest-related groups mainly maintained interest-related relationships and carried out communication activities based on the same time and space,while the Internet broke through the limitations of time and space to a certain extent,and constructed a brand-new emotional exchange and interaction place.Crowds gather in the same cyberspace to share and communicate.From the online virtual communities and online forums in the millennium to various post bars and group chats,the communication space and communication methods of online interest groups are also constantly changing.The main members and interactive participants of the football jersey collection exchange group are football fans who are keen to collect football jerseys.The hobby of football jerseys makes this group different from ordinary football fans,and the knowledge about football jerseys has become a kind of quasi-group chat.into the mechanism.The group chat itself is a place for group chat members to gather and communicate.Football jerseys are the common focus of group chat members.They share different memories and emotions about football and football jerseys in the group chat,thus forming a relatively stable interactive ceremony.relation.Taking Collins’ s interactive ritual chain as the theoretical framework,a participatory observation was made on a football jersey collection and communication QQ group born out of the forum era and the We Chat group derived from it.In the process of emotional interaction,due to the different emotional energy obtained by individuals,the group relationship of the football jersey network interest group has changed,resulting in a transition from large-group communication to small-group communication.In different media environments,the way of emotional interaction and the content of expression are different,and emotions have also undergone different changes.In the QQ group chat,there is a game of discourse and power,forming a differential pattern of discourse power,and emotions are relatively unstable and not lasting.In We Chat small group chats,the power of discourse is relatively equal,and it is easier to form a stable emotional connection.In the research process,it is carried out from three aspects.First,the group identity characteristics and organizational composition of football jersey network interest groups in two different media environments,large and small,are analyzed with the analysis framework of the interactive ritual chain.During the research,it was found that,unlike some other spontaneously formed and decentralized online group chats,there is a rule management mechanism and power stratification in the QQ group chats of football jersey online interest groups.Organizational styles and emotional interactions work together to cause changes in group relationships,from large groups to small groups.Secondly,on the basis of group identity characteristics and organizational composition,it analyzes the emotional energy change process of football jersey network interest groups,and divides the interaction process according to the compositional conditions and development logic of interactive ritual relations,according to the order of time.The study divides the observed changes in emotional energy into three stages: early,middle and late stages.The changes in emotional energy make group chats transition from weak ties to strong ties.From the result level,the change of the emotional energy of the football jersey network has caused different degrees of impact on the group structure and group members.In terms of group structure,there has been a transition from a large group to a small group derived from a large group,from a large communication space limited by organization and rules to a private space with a relatively higher degree of freedom;in terms of group members,some people leave due to emotional settlement,some people have formed a high degree of identity due to emotional interaction,some forms of interaction have shifted from virtual to reality.Finally,it summarizes some revelations and reflections on football jersey network interest groups gradually formed in the research process of participatory observation,interviews and case analysis,from the influence of media technology on communication methods,emotional energy and related symbols The influence of capital on group relations is discussed in two aspects.Emotions have a guiding role in the quality and content of online virtual communities.Positive emotional energy and interaction contribute to the healthy development of an online virtual community,and objectively,it will also have a driving effect on the development of other online virtual communities.Emotional energy and interaction will be detrimental to the long-term stable development of online virtual communities.In the context of the Internet,media technology has changed the way people communicate,and people’s interactions have undergone a transformation from offline to online to offline.The development of the online interest group will also go through a process in which the scope of communication is continuously narrowed and the focus of interest is more subtle and concentrated,which is inseparable from the changes in emotional energy.