Research On The Development Of Chinese Mobile Game Industry Under SCP Paradigm

The unique trajectory of China’s Internet ecological development gives birth to attention economy,and the arrival of attention economy era drives the blowout development of mobile game industry.The mobile game industry has achieved great leapfrog development in a short period of time and become an important pillar of the development of cultural industry.It is worth noting that the rapid development of mobile games in China has exerted inestimable influence on the social ecology of China,especially the spiritual ecology of teenagers.The development of mobile game industry is like the two sides of the coin.On the one hand,it brings positive effects: promoting cultural economic benefits,stimulating cultural consumption,promoting new industrial formats and promoting industrial symbiosis and integration;The other side of the negative impact can not be ignored.It is this duality that leads the government and other special factors to show a contradictory concept of the development of China’s mobile game industry,which not only greatly encourages overseas development but also intends to curb it through multi-party constraints and norms.In such a contradictory environment,China’s mobile game industry has gradually developed and formed a unique industry characteristics.Therefore,based on the particularity of China’s mobile game industry,this paper studies and analyzes the problems of fault type,imbalance and polarization in the development of China’s mobile game industry with the help of SCP paradigm,hoping to explore an innovative path for the future development of China’s mobile game industry in a special environment.In terms of the market structure of China’s mobile game industry,the market scale has become increasingly saturated,and the market liquidity has become more rigid,but the basic market is still huge,and the competition within the industry is seriously polarized.Although special factors such as policy and copyright number did not become the entry barrier for potential entrants in the early stage,the existence of policy and other factors will become the primary entry barrier in the later stage of the gradual standardized development of the industry,and the pattern of "two super and many strong" may be stable and sustainable.Market behavior,due to the absence of the early stage of the role of our government,industry,a lack of precipitation appeared fault development of industrialization,industry is more cash rather than interest guidance,the enterprise to take the price behavior of generally ignore the cultivation of customer loyalty,and thus missed the golden age of cultivating high-quality game products,product development,difficult to have a new track Or will fine deep cultivation of the current category,or will gradually refine the vertical category;The same is because of the lag of policy norms,leading to the enthusiasm of mergers and acquisitions within the industry.Even though there are potential external risks such as copyright number and policy,due to the high market premium and rich return on assets,mergers and acquisitions in the industry may continue.In terms of market performance,the market performance of the mobile game industry is in a relatively good state,but it is worth noting that the issue of copyright number and piracy may become a major risk factor affecting the performance of the mobile game industry in the future.Finally,based on the regularity and particularity of China’s mobile game industry,the government first needs to make changes in order to achieve sound development of China’s mobile game industry under the special ecological environment.The government has played a crucial role in the development of China’s mobile gaming industry.In order to realize the highquality development of the industry,the government must define its functions and powers to adapt to the characteristics of the Internet economy.Second,a social shift is needed.The stereotyped impression and unprincipled resistance of Chinese mobile games in the public opinion of various parties will influence the government’s decision to a certain extent,thus affecting the development of China’s mobile game industry.The social ecological problems brought by the development of China’s mobile game industry not only require industry selfdiscipline,but more importantly,multi-party coordination of society.In order to achieve highquality development of the industry,the society must cooperate with multiple parties to avoid the negative effects of the mobile game industry and stimulate its positive effects.Finally,as the main body of the market operation,enterprises should make fine innovations,pursue pure goals or pure user needs,and create interactive gameplay fun.Only in a harmonious ecological environment,forming a situation of multi-party cooperation and co-governance,can we better build the interactive ecology of the mobile game industry in the future,and the mobile game industry can resist the pain of "breaking cocoon into butterfly" in the transformation,and successfully transform to achieve high-quality development.