Research On The Gatekeeping Mechanism Of Mobile Game Publishing In China

In 2021,the actual sales revenue of the domestic game market reaches ￥296.513 billion,the user scale reaches 666 million,mobile games account for more than 70% of the actual sales revenue,and as the largest part of China’s game market,mobile games have broad prospects for development.At the same time,in the face of such a large market size,its supervision cannot be ignored.In 2016,with the release of the Notice of the State Press and Publication Administration about the Management of Mobile Game Publishing Services,it also marked that China’s mobile game publishing was gradually subdivided from online game publishing.However,it is precisely because of the rapid development of the industry that the publishing system,standards,processes and checks lag,and many problems have also emerged in the practice of mobile game publishing,which urgently need the improvement of theory and the innovation of practice.This paper mainly analyzes the gatekeeper mechanism of China’s mobile game publishing,through the literature analysis method and case study method,based on the development of the gatekeeper theory in the network era,first of all,starting from the gatekeeper subject,the main body of China’s mobile game publishing is divided into press and publication bureaus,publishing units,content provider,game channel providers and game user groups,and the checks between the main bodies are sorted out in detail according to the standards.Secondly,starting from the gatekeeping process of mobile game publishing,drawing on the process division in the field of network news,the publishing process is divided into four aspects: game access,game review,game recommendation and game feedback,in order to summarize the current gatekeeper mechanism of mobile game publishing.Third,summarize the problems existing in the mobile game check,such as the lack of authority and coordination at the legal level,the lack of standard unification at the industry level,and the lack of dynamic regulatory system.Fourth,thinking about the improvement mechanism and optimization path of mobile game checks,elaborating from the three levels of government,industry and user,and proposing specific paths such as promoting publishing territorial management,refining review standards,and improving channel responsibilities,in order to further enrich the theoretical research of mobile game publishing,explore how to improve the mobile game publishing system,and then promote the sustainable development of the mobile game industry,make efforts to establish a healthy and standardized mobile game environment.