Research On The Status Quo Of The Chinese Mobile Game Industry In Japan

How to extend the development of China’s cultural industry more effectively is an important issue facing China’s cultural communication.Mobile game,as one of the rapidly rising emerging cultural industries,has become an important and acceptable way of cultural communication due to its convenience,interactivity,entertainment and other characteristics.It shoulders the important mission of China’s cultural communication to the outside world.In this context,this study takes Japan,a game powerhouse,as the object of China’s mobile game industry communication,and deeply studies the development status and problems of China’s mobile game industry in Japan,in order to summarize and reflect on the overseas communication of China’s mobile game industry.This paper analyzes the development status of China’s mobile game industry in Japan from the two dimensions of macro industrial environment and micro industrial chain.The macro industrial environment mainly discusses the opportunities and challenges faced by China’s mobile game industry in external communication from the perspectives of politics,economy,society and technology.Micro industrial chain from the content production,trade promotion,the user feedback Angle,in the industry chain of middle and lower reaches of study,at the same time,based on the mobile game "wilderness" in the development of Japan as a case for further exploration of the industrial chain by using the method of questionnaire analysis combined with the interview for the Japanese audience collect user feedback,to further excavate behind China mobile game industry successful case,the worth of reference foreign dissemination way.In the research,it is found that Chinese mobile game communication in Japan has different characteristics.Influenced by animation and other cultures,the audience has a high degree of recognition for the IP development of games.The female market shows strong development potential and so on.Based on the above research,this paper proposes some thoughts on thedevelopment of China’s mobile game cultural industry in Japan: interactive interaction has become an important demand point for mobile game users.In order to expand the participation of games,it is necessary to form radiated mobile game interactive community.Women play an important role in the interpersonal communication of mobile games.Japanese users have a high degree of recognition for animation related elements in the game.Mobile game product content should pay more attention to the integration of local cultural characteristics.At the same time,in order to extend the life cycle of mobile game,mobile game IP should be created.