Research On Competitive Strategy For Haituo Education Sultation Co.,Ltd

With the development of the national economy,improved quality and openness in the eyes of citizens,growing economic prosperity,as well as the development of Internet technologies and artificial intelligence,individualized learning became possible.Haito Educational Company is a school for children and children,which currently has significant homologization of products and low industrial barriers,and there are already bottlenecks in the English language school.This article focuses on how the education of Haito in the new era adapts corporate strategy,avoiding it,thereby creating unique competitive advantages and competitiveness in order to better respond to changes in the market,taking advantage of opportunities in industry and avoid risks in the environment.In particular:First of all,through the research of strategic management theory,summarized the basic concept of the enterprise strategy and the school of thought,the definition of competitive strategy,incentive theory and stakeholder theory,to the sea of extension education company had guaranteed enterprise strategy,but also through the work in a large number of questionnaires,part of the real experience of related theory and strategy of running the sea billiton education company.Secondly,by using PESTEL and SWOT and other tools to analyze the external environment,strengths,weaknesses,opportunities and threats of Haituo Education,combined with the special situation of the children’s English training industry comprehensive analysis,the conclusion that Haituo Education Company should choose the competitive strategy of differentiation.Finally,combined with the related theory of competitive strategy,the strategic goal of Haituo education company,suggest that it will be to achieve their goals and formulate strategic security,using the differentiation strategy,through product differentiation and image differentiation strategy,the final set all kinds of security financial security etc to ensure the smooth implementation of the strategic objectives.