| Human resources are an important element to promote enterprises to obtain core competitiveness.It can promote economic benefits and economic growth of enterprises.Therefore,China’s human resource service industry has also been greatly developed in the past ten years,and the human resource service outsourcing industry will continue to maintain a rapid growth trend in the future.With the cyclical changes in the economic environment,major developed countries and China with a large population are facing aging,and the demographic composition and demands of the new generation of workers have changed greatly.Human resource outsourcing will become an effective way to solve the problems of recruitment and cost,which will also make human resource outsourcing widely recognized by enterprises.At the same time,in line with the changes of the economic situation and the labor market,human resource outsourcing should also keep pace with the times,and constantly launch new human resource service modes that are in line with human nature,the market and the trend of technological changes(such as artificial intelligence),such as flexible employment that is more in line with the needs of young people and high-end talents.Under the guidance of domestically issued policies,provinces and cities have gradually introduced special policies for the human resources service industry.Some local governments have even made the human resource service industry develop rapidly in terms of output value and operating level through capital investment and policy support,and also made the human resource service industry environment more open,fair,honest and orderly competition.With the joint efforts of the central government and local governments of the State Council,the human resources service industry has continuously stepped up to a new level,the scale of the industry has also been expanding,and the output value has increased rapidly year by year and has continuously reached new highs.With the rapid development of China’s human resource service industry,the emergence of new models and business formats,the increasingly abundant service products,and the more flexible working methods and job requirements brought about by the development of cloud computing and other technologies,the human resource service industry will be in the future Constantly upgrade the future.Anhui JT Human Resources Co.,Ltd.is a representative human resource service company in the human resource industry and the domestic human resource industry.At present,the company’s main business is to provide professional human resource services for enterprises in the Yangtze River Delta.This article takes Anhui JT Human Resources Co.,Ltd.as the research object and analyzes the development strategy of its JT company.Firstly,this paper discusses the relevant theories of enterprise strategy and human resource outsourcing,which lays a theoretical foundation for the research.Secondly,it analyzes the internal development status of Anhui JT Human Resources Co.,Ltd.,including company profile,main products,financial status and company capacity.Using pest,five forces model and SWOT analysis methods,this paper analyzes the external and internal environment of Anhui JT Human Resources Co.,Ltd.,formulates the development vision,mission,values,strategic objectives and strategic positioning of JT company,makes SWOT analysis on the strategic choice,and obtains the choice of marketing strategic plan: Market penetration strategy,differentiated marketing and market development strategy,In terms of marketing channel diversification and market product strategy,customers’ sense of experience has been improved due to C2 B mode.The implementation plan of the strategy is: strategic implementation planning,human resources development strategy,information technology resources development strategy,product system development strategy,relationship marketing development strategy,brand construction development strategy,competition and cooperation alliance strategy,and through optimizing the organizational structure,strengthening the construction of business system,strengthening information construction,strengthening the construction of risk prevention and control system Promote the construction of corporate culture and other measures to provide guarantee for the development strategy of JT company.Although the development process of China’s human resource service outsourcing industry is not long compared with western developed countries,a large part of the existing human resource management related theories are introduced from abroad.These introduced theories are quite different from China’s national conditions,and need to be further explored and practiced on the basis of China’s national conditions.At present,domestic human resources companies are generally small,lack of financing capacity,imperfect management system,lack of team expertise,inflexible internal management structure and poor adaptability.Therefore,in order to combine theory and practice in human resources service outsourcing through this research,taking the plight and solutions of small and medium-sized human resources company JT company as a typical case,this paper makes a systematic research on the strategic development of human resources enterprises in the industry,and puts forward the opportunities faced by human resources management and how to seize the opportunities and future development direction.In addition,I also hope that the analysis and research of this paper can play a certain reference significance for the business development of peer human resources companies,and promote the growth of human resources service outsourcing industry. |
