| Due to the rapid development of the market economy and the strong support from governments at all levels across the country,China’s human resources service industry is highly recognized by the society and the people.The human resources industry is facing diverse,rich and infinitely huge opportunities,as well as marketing competition that cannot be underestimated.Stress.By the end of 2020,there were 45,800 human resource service organizations of various types in our country,22 national-level human resource service industrial parks had been established,with 844,300 employees and operating income exceeding 2 trillion yuan.More and more small and medium-sized enterprises are pouring into the human resource outsourcing service industry,and the marketing competition among enterprises is becoming more and more fierce.At this stage,the service items and service quality of human resource outsourcing agencies are mostly similar.It is difficult for small and medium-sized human resource outsourcing companies to stand out among many agencies,highlighting their competitive advantages,and fierce and cruel competition among peers makes outsourcing companies very passive in bargaining.Because all sectors of society and customers have higher requirements for human resource outsourcing companies,the challenges and impacts that companies must face are also greater.If small human resources outsourcing companies want to stand out in this battle,build brand reputation,gain a firm foothold in the market,and increase market share,they must keep up with market trends and adjust their marketing strategies in time.This article takes the small human resources company P company as the research object,analyzes its problems in market competition through the analysis of corporate data,proposes the optimization design of marketing strategies,and explores its sustainable development path.Under the premise of reading a large number of domestic and foreign research documents,this article combines marketing theory and human resource outsourcing theory,analyzes the status quo of enterprise marketing,finds problems in marketing,and analyzes that the company should focus on customer-centric service marketing and determine the fit The actual market positioning of the enterprise,the optimization of product structure,the emphasis on personnel management,the improvement of the training system,and the strengthening of brand influence.At the same time,the company must build a technology and information platform,create a standardized high-quality service process,comprehensively improve marketing and service quality,and create a new high-value brand image through differentiated pricing and differentiated services.Finally,this article summarizes the marketing strategy optimization design,and puts forward a personal outlook for the future development of the company.Hope to provide certain support and reference for outsourcing companies and even the human resource service industry,and contribute to the construction of a unified,open,competitive and orderly human resource market. |
