Research On The Countermeasures Of Internet Public Opinion In Colleges From The Perspective Of Ideological And Political Education

The effective response of network public opinion is an important link to create a clean and positive cyberspace and implement the fundamental task of setting high moral values and cultivating people in universities.As the network digital aborigines,college students are not only the recipients and publishers of network information,but the participants and promoters of the development of network public opinion.They are vulnerable to the influence of defective public opinion information in the network,resulting in wrong values and extreme network behavior.Strengthening college students’ ideological and political education and dealing actively with the its negative impact is not only an important research content in the new era,but also an effective method to cope with college network public opinion.Based on the perspective of ideological and political education,combined with the relationship between network public opinion and ideological and political education in Colleges,this paper uses the method of combining theoretical research with practical investigation to analyze the current situation and causes of problems of network public opinion in Colleges,and on this basis,puts forward practical countermeasures for ideological and political education.The article is divided into four aspects,as follows:Firstly,it preliminarily expounds the research background,purpose and significance of this paper,deeply excavates the relevant literature on university network public opinion and summarizes the research status at home and abroad,and combs out the research methods and innovations of this paper.Secondly,it focuses on the related concepts and characteristics of ideological and political education and university network public opinion,and makes further discussion on the relationship between them to provide sufficient theoretical support for the follow-up research.Thirdly,according to the reality research,comprehensively using various research methods,this paper analyzes the current situation of network public opinion in colleges,summarizes the current problems from different stages,and makes attribution analysis from the ideological and political education perspective.Finally,based on above perspective,the coping strategies are put forward from four aspects containing improving quality and efficiency,joint management,value guidance and people-oriented to provide useful reference for colleges.