SWOT Analysis Of The Operation And Management Of Swimming Clubs In The New Era

With the rapid economic development and the advent of the new era,the economy is developing rapidly.The tertiary industry is a thriving industry and the sports industry is an important topic of people’s attention.Swimming,as a national fitness program recommended by doctors,is linked to the daily life of the people,and more and more are involved in swimming.As a high-risk project while developing and popularizing swimming,it is particularly important to operate and manage in a swimming club.Using literature data method,field interview method,questionnaire survey method,expert interview method,mathematical statistics method and other research methods to statistically summarize the basic scale surrounding environment and club nature of the swimming club in Changde City in the new era,and conduct a summary of the current status of swimming club operations Analyze,conduct detailed interviews and understanding of management policies and human resources,and discover the current situation and problems of swimming clubs,and find out the advantages,disadvantages,opportunities,and opportunities in the club’s operation and management through the investigation of the membership system.Challenge and logically analyze the development strategy of swimming clubs and provide theoretical support for club development.The research results show that 1.Most clubs have only one swimming pool,and a few have double swimming pools.2.The nature of the swimming pool includes the nature of a community store,the nature of a star hotel,the nature of a comprehensive category,and the nature of a reserve sports talent base.3.The card types are rich in design and the number of activities is moderate.4.Most of the clubs are profitable,some are flat,and rarely are at a loss.5.The management staff is mainly male,with the largest proportion in the age of 27-40,and the most working years in 2-5 years;the teaching department is also mainly male,with the largest proportion of teaching age in 2-3 years,and the income is generally in the middle Low income,the income level of sales staff is obvious.6.The gender ratio of members is 3:7,most of whom are 28-37 years old,and half of the members are introduced by friends.7.The water quality of the club is basically qualified,the life-saving equipment is basically complete,and the safety measures are basically reasonable.8.Business hours and duration are reasonable.The internal advantages of Changde Swimming Club 1.Gradually developed venue scale 2.Gradually improved equipment and facilities 3.Gradually enriched marketing strategies 4.Gradually advanced management system 5.Gradually changeable marketing activities 6.Stable fund operation 7.Member satisfaction gradually Improve 8.Training and learning become more standardized 9.Gradually improve awareness of exercise 10.Geographical location is becoming more reasonable;Changde City Swimming Club has internal disadvantages 1.Outdated venues need to be rebuilt and upgraded 2.Management system needs to be strengthened and standardized 3.Management projects need to be optimized and integrated 4.Excellent coaches need to be explored and improved.5.Salaries need to be reduced and increased.6.Insufficient stickiness needs to stabilize employees.7.Publicity strategies need to be innovative and developed.8.Seasonal quality needs to increase publicity;Changde City Swimming Club has external opportunities 1.National policy Support 2.Changde City’s steady economic development 3.Increase awareness of exercise;Changde City Swimming Club has external threats 1.Severe market competition situation 2.New challenges brought by the epidemic The opportunities brought by technological development;adopt the findings of the survey SWOT analysis to carry out a rectangular combination and put forward the areas that need to be improved:1.Focus on the national strategy,adjust the training concept 2.Strengthen internal management,provide high-quality services 3.Change marketing strategies,innovate and develop members 4.Establish a long-term mechanism to prevent brain drain 5.Standardize job responsibilities and eliminate safety hazards.6.Establish brand effect and attract high-end customers.