SWOT Analysis Of The Current Situation Of Children's Amateur Swimming Training In Shenzhen

With the rapid development of economy and the continuous progress of society,people's living standard has also improved,and people gradually turn from the pursuit of material life to the pursuit of spiritual culture.With the popularity of swimming,swimming,whether as a way of exercise or as a survival skill,has always been favored by people.In Guangdong Province,swimming is listed as the item of the middle school entrance examination.More and more attention has been paid to young children's learning swimming.Swimming training has also become an indispensable part for many parents to train their children.In view of this,swimming training,which mainly teaches skills,has also been carried out rapidly.This paper takes the current situation of children's Amateur Swimming Training in Shenzhen as the research object,and uses the methods of literature,questionnaire,interview,field investigation,mathematical statistics,SWOT analysis to study the current situation and existing problems of children's Amateur Swimming Training in Shenzhen,and in view of the existing problems in the development process of children's Amateur Swimming Training in Shenzhen The Department's advantages and disadvantages,as well as external opportunities and challenges,provide some feasible suggestions for the better development of Shenzhen Children's amateur swimming training,and also provide practical guidance for the smooth development of Shenzhen Children's amateur swimming training.Through SWOT analysis,the conclusion shows that:1?Advantages of amateur swimming training for children in Shenzhen(S):Good economic advantages and population resources;advanced venue operation mode;higher economic benefits;better social benefits;2?Disadvantages of amateur swimming training for children in Shenzhen(W):Low employment threshold,lack of high-level management personnel;lack of professional personnel,marketing means is too old;emphasis on early policy-making,light late management;3?Opportunities for children's Amateur Swimming Training in Shenzhen(O):Favorable policies are put forward continuously;good market environment is available for businesses to run horses and encircle the land;sufficient source of students guarantee;rich site resources;4?The challenge of carrying out amateur swimming training for children in Shenzhen(T):There is vicious competition in the training market;high-risk industries,frequent safety accidents;seasonal factors have a greater impact,leading to strong employee mobility;The conclusion shows that the development of Amateur Swimming Training in Shenzhen has the characteristics of both advantages and disadvantages,opportunities and challenges,in which some internal factors are controllable,while the external factors are uncontrollable and have mandatory binding force.Therefore,Shenzhen Children's amateur swimming training can be better carried out,we must seize the great opportunities from the outside,continue to deepen the reform of internal disadvantages,reduce internal disadvantages and expand their own advantages.Through SWOT matrix combination analysis,the following suggestions are put forward:1?SO:Relying on the internal advantages and taking advantage of the external opportunities,and under the encouragement and promotion of the good economic advantages and policies of Shenzhen City,we will expand the scale of amateur swimming training for children in Shenzhen city;under the good market environment and abundant site selection space,we will adopt the form of joining in to increase the impact of brand effect;under the high economic and social benefits,we will create more new ones Type of service;2?WO:Take advantage of external opportunities,make up for internal disadvantages,make good use of existing policies to encourage and support,improve training market laws and regulations,improve market access threshold,and increase supervision and management;make good use of good market environment,increase investment in employees,improve the treatment of personnel engaged in,and attract more professional talents;in the context of expanding scale,adopt the mode of distribution management,strengthen management;3?ST:Relying on the internal advantages,planning external challenges,using the operation mode of the outsourcing system of swimming places in residential areas,fundamentally reduce the existence of bad businesses and put an end to the occurrence of vicious competition in the market;increase the education and publicity of safety knowledge,improve the emergency handling ability of life-saving personnel,and avoid the occurrence of safety accidents;build a sound management system,enhance human care,and avoid accidents Avoid the influence of seasonal factors on employees;4?WT:Reduce internal disadvantages,avoid external challenges,actively carry out training and exchange,improve staff training,improve the quality of existing personnel;enhance the means of safety risk assessment,establish a perfect safety protection system,strengthen the later management;increase the recruitment of professional talents,promote the innovation of professional talents,develop characteristic courses,and develop the characteristics of swimming training industry.