Research On The Development Strategy Of Adult Education Correspondence Station Of A University In Shijiazhuang

Adult higher education is not only an important part of China’s continuing education,but also one of the ways for in-service personnel to improve their academic qualifications.Shijiazhuang,as the capital city of Hebei Province,has attracted many universities to set up correspondence stations,the competition is extremely fierce.Shijiazhuang Correspondence Station of A University wants to seek long-term development also face more challenges in the fierce competition environment.By studying development strategies,the appropriate development strategies are selected accordingly.It is both a realistic requirement and a guarantee of sustainable development.This paper takes Shijiazhuang Correspondence Station of A University as the research object,uses the theory of strategic management to study its development strategy.Firstly,collect and organize the relevant research results,explain the theory of strategic management and the analysis tools used.Secondly,the external and internal environment of correspondence station are analyzed,the internal environment of correspondence stations is analyzed by analyzing the external environment of correspondence stations based on PEST and five-force models,the conclusion of taking the strategic direction of SO is drawn by analyzing the opportunities and threats,advantages and disadvantages faced at present based on SWOT analysis method.From the perspective of corporate strategy,it is believed that a diversified strategy and cooperation strategy should be adopted.From the perspective of business-level strategy,the QSPM matrix is used to evaluate the competitive strategy,and it is believed that the differentiation strategy should be chosen.From the establishment of employment referral services,vocational training projects,online tutoring courses to build a specific barrier to differentiation.Finally,from improving the quality of service,strengthening financial distribution capacity,perfecting the human resources system,online and offline combined promotion,four aspects to provide guarantee for the implementation of the communication station development strategy.Through the research on the development strategy of Shijiazhuang Correspondence Station of A University,this paper cannot only provide feasible strategic planning and implementation safeguards for correspondence station,but also play a certain reference and significance for the company in the industry when formulating the strategy,so as to promote the healthy development of the adult higher education market in Shijiazhuang.