A Study On Contemporary Young Women’s Network Consumption View

"Internet+live broadcast" has gradually become a new driving energy of consumption development,and the network broadcast room can reflect the complex consumption concept of contemporary Chinese people.The rise of the era of network live broadcast promotes the emergence of more innovative online consumption mode.Contemporary young women are affected by the special subjective factors of Chinese women represented by social status and social division of labor,and are gradually adapting to this new consumption mode and forming a unique concept of network consumption.The online consumption concept of the female youth is the overall understanding and value judgment of the consumption objects,consumption behavior methods,consumption process and other factors when conducting or preparing for the online consumption activities.As an important component of human values system,the concept of network consumption is a concrete manifestation of values in the field of network consumption.According to the basic principles of Marxism,consciousness has a guiding role on human behavior,so the concept of online consumption can also guide the online consumption behavior of young women,change the lifestyle of young women,thus affecting the formation of their correct values and the all-round development of individuals.Therefore,it is of special theoretical and practical significance to analyze and study the concept of network consumption of contemporary young women and to guide young women to establish a positive and healthy view of network consumption.Young women express their views and opinions on online consumption in the webcast room,especially the concept of online consumption of young women is more contemporary and representative.This study is based on the data acquisition,tertiary coding and quality analysis of the consumption concept,presenting the characteristics and conflict of the contemporary female youth network consumption view,reflecting on the concrete performance and reasons of the contemporary female youth network consumption view from the theoretical level,and tries to guide a positive and healthy network consumption view from the realistic perspective.The paper consists of five parts.The first part mainly expounds the research background,research significance,domestic and foreign research status,research ideas and research methods.The second part is a brief overview of the related categories and theoretical basis of contemporary female youth network consumption view.The third part uses the qualitative analysis method to carry on the data analysis research,presents the contemporary female youth network consumption view characteristic and the conflict.The fourth part starts from the main body factor and the environment factor two levels,reflects the contemporary female youth network consumption view influence factor.The fifth part forms the omnidirectional education field with the female youth individual as the main body,the family as the support,the school as the focal point,the society as the safeguard,guides the contemporary female youth to establish the positive and healthy network consumption view.