Research On Network Piblic Opinion Management Of Private Colleges And Universities In We-media Era

With the increasing demand for talents in various fields such as science and technology,social economy and so on,private colleges and universities have become an important part of national education after years of development,in the media era,the network public opinion of private colleges and universities has become a key issue of concern.Compared with ordinary colleges and universities,private colleges and universities are short of time and limited investment in construction,which results in poor management of campus public sentiment.Once the public opinion event happens,it is very difficult for private colleges to effectively guide and manage the self-media information,which affects the external reputation and image of private colleges.Therefore,under the self-media environment,private universities need to strengthen the network public opinion management ability,to understand their current situation and existing problems,and to put forward targeted suggestions for improvement.In this study,the response of public opinion in private colleges and universities on the Internet was investigated through questionnaires and interviews.A total of 500 questionnaires were distributed and 485 valid questionnaires were collected.The author of the University Party Committee Publicity Department and the School Management Office selected 5managers for face-to-face interviews.Based on the data collected from these questionnaires,this paper makes a statistical analysis of the application of the network among college students in non-governmental institutions of higher learning,the evaluation of the effect of Network Public Opinion Management and guidance in non-governmental institutions of higher learning,the causes of the crisis of network public opinion,and the effective measures of network public opinion management,summary of survey results.Based on the results of the survey,it can be seen that there are some problems in the public opinion response of private colleges and universities on the Internet,such as the lack of management quality of public opinion administrators,the lack of media quality of private college students,the lack of construction of public opinion communication platform on the Internet of private colleges and universities,the imperfect management mechanism of public opinion on the Internet of private colleges and universities,and the backward information processing mechanism of private colleges and universities,therefore,this paper studies the Promotion Strategy Under the guidance of the crisis management theory and the opinion leader theory.To improve the management quality of the network public opinion managers in private colleges and universities by cultivating the managers’ initiative consciousness and promoting the managers’ media literacy,we should establish an effective mechanism of psychological counseling on the Internet to improve students’ media literacy,and strengthen the construction of public opinion communication platform on the Internet by strengthening the influence of private university network platform and the content construction of private university network platform By improving the network public opinion management rules and regulations of private universities and improving the network public opinion management institutions of private universities,improve the network public opinion management mechanism of private universities;Through strengthening the network public opinion information monitoring of private colleges and strengthening the network public opinion information guidance countermeasures of private colleges and universities,strengthen the network public opinion information management effect of private colleges and universities.Through these countermeasures,we hope to improve the level of network management in private colleges and universities,to standardize the guidance,management and governance of network public opinion information in private colleges and universities,and to scientifically guide the network public opinion behavior of private college students,create a good network environment.