Research On The Promotion Path Of Small Basketball In Zibo City

In order to better promote the sustainable development of China’s basketball,cultivate more basketball reserve talents,and promote the physical and mental health of children in China,the "little basketball development plan" was officially launched in Beijing in 2017,which opened a new chapter of China’s little basketball.In this paper,from the perspective of sports promotion,through questionnaire survey and field survey,using mathematical statistics to analyze the current situation of small basketball promotion in Zibo City,through SWOT analysis,find out the internal strengths and weaknesses,external opportunities and threats in the process of small basketball promotion in Zibo City,through the construction of SWOT matrix model to find out the role of small basketball in the promotion Multiple choice of promotion path in Zibo City.The results show that the internal and external factors affecting the promotion of small basketball in Zibo are as follows: 1.Internal advantages: strong basketball atmosphere,broad mass base,advantages of its own rules,strong propaganda ability,focusing on interest cultivation,conducive to the cultivation of lifelong sports consciousness,etc.;2.Internal disadvantages: imperfect organization,imperfect management and operation,relatively insufficient field equipment and professional talents,campus promotion External opportunities: policy support,the need for the construction of basketball reserve talents,the improvement of people’s fitness awareness,the rapid development of information technology,etc.;external threats:fierce competition in sports,imperfect league competition system,contradictions between learning and practice,lack of social attention,unbalanced allocation of resources,etc.Through SWOT matrix,this paper analyzes the specific status of the promotion path of small basketball in Zibo City,and puts forward the following suggestions: 1.Grasp the relevant policies,seize the opportunity,give play to the promotion value of small basketball,enhance social status,and strive to be a regional brand sports project;2.Use the advantage of rules to enhance the competitiveness of similar sports,internalize the advantage of basketball mass scale,enhance the social awareness of small basketball,allocate relevant resources scientifically and reasonably,innovate the small basketball competition mode,and create brand events;3.Promote the construction of venues and equipment,improve the organization,open up two channels of promotion,and avoid the impact of emergencies;4.Improve the small basketball training system,smooth the campus promotion channels,improve the education concept,change the concept of parents,solve the contradiction between learning and practice,build a diversified promotion platform,speed up the overall promotion process of small basketball.