Research On Emotional Mobilization In Connective Action

On February 27,2020,after Xiao Zhan’s fans reported the success of AO3,fans of fan culture were strongly dissatisfied,and then launched a large-scale collective action to boycott Xiao Zhan on the Weibo platform.As time went by,the smoke of war continued to burn,and the subsequent incident of fans crossing the border to help,so that more and more netizens joined in the collective action to boycott the Xiao Zhan.The collective action took place in cyberspace from the beginning to the end,and was mainly expressed on the Weibo platform.Different from the traditional collective action,social media platforms play the role of organizers in this collective action.Relying on the expression of personal demands and the dissemination of social media platforms,strangers are connected with each other to participate in this online action together.This paper mainly discusses the following aspects: First,what kinds of main emotions are presented in the collective action;The second is how they are expressed;The third is what effect has been produced after these emotional expressions;The fourth is what role the media plays in this collective action.Specifically,this paper is divided into four chapters,which respectively examine the expression strategies of sadness,anger,resentment and banter.In the first chapter,participants use the media as a stage to perform emotional performance,and create a tragic atmosphere by sobbing and a pictorial virtual love mirror,thus constructing a tragic situation.On the stage,he created the tragic role of "weak literati" and staged a sad drama full of blood and tears.The following chapter mainly discusses the generation and expression of anger.The author found that the generation of anger is often associated with the concept of moral conflict,and it is presented in a violent way.Driven by their anger,the protesters launched a campaign to boycott Xiao Zhan’s endorsement and report on his films and TV shows.Among them,the media platform plays the role of organization,relying on the embedded mechanism of Weibo,such as topics,forwarding and other functions.Enabling everyone to participate in this collective action creates a weak connection between them.The third chapter discusses the generation of resentment,which pervades modernity and often comes from the sense of deprivation."Public power" and "capital" are two of the most frequently mentioned words in this collective action.Resentment is catalyzed by a sense of impotence,under which the weak engage in imaginary revenge,stigmatization and rumors being the most common means of revenge.In the last chapter,bantering is discussed.When unable to avenge,the boycotters can only use a helpless method of self-mockery to express their own emotions,bantering to express common metaphors,homophony and parody.In connective actions,netizens imitate cultural factors by sharing them,and then re-create them and apply them in a more personalized way to spread them.Memes are called "memes" on social media platforms,and they are also used by netizens for playful expression.The expression of banter often brings revelry in cyberspace,but it is completely different from the deconstruction of nonsense spoof.While banter is deconstructing,it is also constructing new meanings.Although the emotional expression behind banter is relaxed and humorous,with some uninhibited,it reflects the better expectation for social reality.